Television & Media Management (MS) / Business Administration (MBA)

2 Years On Campus Masters Program

Drexel University

Program Overview

The dual-degree Master of Science in Television and Media Management and Master of Business Administration at Drexel University combines specialised media industry education with comprehensive business management training. Designed for students aspiring to leadership roles in television, entertainment, broadcasting, and digital media organisations, the programme develops expertise in television programming, audience analytics, media finance, media law, technology innovation, marketing, and strategic management. Students learn how to evaluate media business models, manage creative and commercial operations, make data-driven decisions, and lead organisations in the rapidly evolving entertainment industry.

Curriculum Structure

Year 1: Television and Media Management Foundations

Students begin by exploring the television industry, media business operations, programming strategies, and legal frameworks. Core subjects include The Field of Television Management, Media Law for Television Management, Programming for TV Management, and Money and the Media, helping students understand television business models, content development, financial management, and regulatory issues. They also study Audience Data and Analytics, TV Technology and Innovation, Diversity in Media Management, Media Ethics of Television Management, and Media Systems and Dynamics, developing the analytical and managerial skills required to understand audience behaviour and technological changes in the media industry. Students complete a Media Research Lab and begin their Capstone Project Seminar.

Year 2: Advanced Business Management and Media Leadership

Students strengthen their business and leadership capabilities through MBA courses such as Essentials of Financial Reporting, Business Analytics for Managers, Managerial Economics, Corporate Financial Management, Strategic Management, Marketing Strategy and Planning, and Operations and Supply Chain Management. They also study Leading in Dynamic Environments and Strategic Career Management and Professional Development. Students select an MBA major such as Marketing, Finance, Business Analytics, Leadership, Technology and Innovation Management, or Project Management, allowing them to align their business education with their career interests. The programme concludes with an experiential elective, which may include a Graduate Internship, Business Consulting, International Business Seminar and Residency, or MBA Capstone, alongside completion of the media management capstone project.

Focus Areas

Television Management, Media Business Strategy, Television Programming, Media Finance, Audience Analytics, Media Research, Media Law, Media Ethics, Media Technology and Innovation, Digital Media, Entertainment Business Management, Media Sales, Broadcasting, Marketing Strategy, Business Analytics, Organisational Leadership, Strategic Management, and Media Entrepreneurship.

Learning Outcomes

Graduates will be able to develop and evaluate television programming strategies, analyse audience behaviour and media performance using data analytics, understand financial management and revenue models within the entertainment industry, evaluate legal and ethical issues affecting media organisations, assess emerging technologies and their impact on television and broadcasting, develop effective marketing and business strategies, manage media operations, and lead multidisciplinary teams. They will also gain the ability to apply business management principles to entertainment organisations, develop professional industry networks, and complete research-based projects addressing real-world media management challenges.

Professional Alignment (Accreditation)

Drexel University's Bennett S. LeBow College of Business holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB), an internationally recognised accreditation body for business education. This accreditation covers LeBow's bachelor's, master's, and doctoral business programmes. The Television and Media Management MS/MBA combines this accredited business education with specialised media industry training through the Antoinette Westphal College of Media Arts & Design. The official programme catalogue does not specify a separate professional accreditation for the Television and Media Management MS component.

Reputation (Employability Rankings)

Graduate employment rate: 93% of Drexel LeBow master's and MBA graduates from the Class of 2025 were employed 9–12 months after graduation.
Job satisfaction: 96% of employed LeBow graduate alumni reported overall job satisfaction one year after graduation.
Industry connections: The programme emphasises professional networking and industry engagement through media-focused learning, industry internships, and its Drexel in LA experience.
Potential career opportunities: Television Production Manager, Media Operations Manager, Broadcast Manager, Programming Director, Media Business Development Manager, Audience Research Analyst, Media Strategy Consultant, Entertainment Business Manager, Digital Media Manager, and Media Marketing Manager.

Note: The employment and job satisfaction figures represent LeBow master's and MBA graduates collectively, not specifically Television and Media Management MS/MBA graduates.

Important Curriculum Note: The supplied catalogue lists 81.5 quarter credits for the dual degree. Drexel has published a revised 2027–2028 catalogue, so the course structure and credit requirements may change under the university's transition to a semester-based calendar.

Experiential Learning (Research, Projects, Internships etc.)

At Drexel University, students in the Television & Media Management (MS) and Business Administration (MBA) programs benefit from a robust experiential learning environment that equips them with practical skills essential for success in the fast-paced media and business landscapes. The university emphasizes hands-on experiences, allowing students to engage with real-world projects, collaborate with industry professionals, and utilize state-of-the-art facilities and tools.

Here’s how you can expect to gain practical experience in these programs:

- Drexel's Media Arts and Design Facilities: Access to cutting-edge studios and editing suites, including the Digital Media Production Studio and the Media Arts and Design Lab, where you can work on projects using industry-standard software like Adobe Creative Suite and Avid Media Composer.

- Internship Opportunities: Drexel’s cooperative education program (co-op) allows you to gain valuable work experience with leading companies in the media and business sectors, enhancing your resume and professional network.

- Group Projects and Collaborative Learning: Engage in team-based projects that simulate real-world scenarios, fostering collaboration and communication skills essential for both media management and business administration.

- Field Trips and Industry Visits: Participate in organized visits to media companies, studios, and business hubs, providing insights into industry practices and networking opportunities with professionals.

- Research Laboratories: Utilize dedicated research spaces for media studies and business analytics, where you can conduct projects that contribute to your understanding of current trends and technologies.

- Libraries and Resource Centers: Access extensive resources at the Drexel Libraries, including databases, archives, and media collections that support your research and coursework.

- Institutes and Centers: Benefit from the resources of the Antoinette Westphal College of Media Arts & Design and the LeBow College of Business, which offer specialized programs, workshops, and events tailored to your field of study.

Drexel University’s commitment to experiential learning ensures that you not only learn theoretical concepts but also apply them in practical settings, preparing you for a successful career in television, media, and business.

Consider applying to the Television & Media Management (MS) or Business Administration (MBA) programs at Drexel University to take advantage of these incredible opportunities!

Progression & Future Opportunities

Graduates of the Television & Media Management (MS) and Business Administration (MBA) programs at Drexel University are well-prepared to enter a dynamic job market, equipped with the skills and knowledge necessary to excel in various roles. Typical job positions include Media Manager, Marketing Director, and Brand Strategist. These programs not only provide a solid foundation in media management and business principles but also open doors to exciting career opportunities in a rapidly evolving industry.

Here’s how Drexel supports your journey toward success:

- Career Services: Drexel offers robust career services, including personalized career counseling, resume workshops, and interview preparation, ensuring you are well-prepared to enter the job market.
- Employment Statistics: The university boasts impressive employment rates, with over 90% of graduates securing jobs within six months of graduation, often with competitive starting salaries averaging around $70,000.
- University–Industry Partnerships: Drexel has established strong partnerships with leading companies in the media and business sectors, providing students with valuable networking opportunities and internships that can lead to job placements.
- Accreditation: Both programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds long-term value and is recognized by employers worldwide.
- Graduation Outcomes: Alumni from these programs have gone on to work for top organizations such as NBCUniversal, Comcast, and ViacomCBS, showcasing the strong reputation of Drexel graduates in the industry.

Further Academic Progression: After completing your MS in Television & Media Management or MBA, you may choose to further your studies by pursuing a doctoral degree in a related field, such as a PhD in Media Studies or Business Administration. Additionally, you could explore specialized certifications or executive education programs that enhance your expertise and career prospects. This pathway not only deepens your knowledge but also positions you as a leader in your field.

Choosing Drexel means investing in a future filled with opportunities and growth. I encourage you to take the next step and apply!