MA in Communication

2 Years On Campus Masters Program

University of Connecticut

Program Overview

The Master of Arts (MA) in Communication at the University of Connecticut provides advanced training in communication theory, research design, and data analysis. The program develops students’ ability to examine human communication processes and apply research findings to professional fields such as advertising, marketing, organizational research, personnel training, and social program evaluation. It also provides a strong academic foundation for students planning to pursue a PhD.

Curriculum Structure:

The program requires a minimum of 33 graduate credits and is offered in person at UConn’s Storrs campus. Students complete core research-methods courses, theory courses, and electives in a specialty area before finishing with a thesis, comprehensive examination, or capstone project.

Core Coursework: Students begin with foundational courses such as COMM 5000 – Fundamentals of Theory, Research, and Design, COMM 5001 – Introduction to Graduate Communication Research, and COMM 5002 – Research Methods. These courses develop knowledge of communication theory, quantitative research, statistics, and research design.
Specialization and Electives: Students choose theory courses and electives based on their academic and professional interests. Options include COMM 5120 – Communication Campaigns, COMM 5200 – Interpersonal Communication, and COMM 5410 – Political Communication.
Final Research or Project: Students complete their degree through a thesis, comprehensive examination, or capstone project. The capstone option includes COMM 5979 – Masters Capstone Project, while thesis students may take COMM 5003 – Advanced Communication Research Methods or COMM 5004 – Qualitative Research Methods in Communication.

Focus Areas:

Health Communication, Interpersonal Communication, Nonverbal Communication, Marketing Communication, Mass Communication, New Communication Technology, Persuasion, Political Communication

Learning Outcomes:

Graduates develop a strong understanding of communication theories and research methods, along with the ability to analyze communication challenges and evaluate communication practices. They learn to design and conduct research, interpret data, apply disciplinary methods ethically, and communicate complex findings effectively to specialist and general audiences.

Professional Alignment (Accreditation):

The MA is a research-oriented academic degree offered by UConn’s Department of Communication. The university’s curriculum emphasizes research skills, theoretical knowledge, and practical applications rather than preparation for a single licensed profession. No separate programmatic or professional accreditation is specified for this degree.

Reputation (Employability & Recognition):

UConn’s Department of Communication provides personalized faculty mentoring, research opportunities, and access to teaching and research assistantships for qualified graduate students. Graduates pursue opportunities in academia, government, industry, and nonprofit organizations, with career pathways in advertising, marketing research, organizational communication, personnel training, and program evaluation. The degree also prepares students for further doctoral study.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Connecticut, the MA in Communication program is designed to provide students with hands-on experiences that bridge the gap between theory and practice. Students have access to state-of-the-art facilities and tools that enhance their learning and prepare them for successful careers in communication. The program emphasizes experiential learning through various opportunities, including internships, collaborative projects, and the use of advanced digital tools.

Here are some key aspects of experiential learning in the MA in Communication program:

- Internships: Students can engage in internships with local businesses, non-profits, and media organizations, allowing them to apply their skills in real-world settings and build valuable professional networks.

- Group Projects: Collaborative projects are a core component of the curriculum, encouraging students to work together to solve communication challenges and develop teamwork skills.

- Digital Tools: The program incorporates the latest software and digital tools, including Adobe Creative Suite, social media analytics platforms, and video editing software, ensuring students are proficient in industry-standard technologies.

- Field Trips: Students have opportunities to visit communication agencies, media outlets, and corporate communication departments, providing insights into the industry and enhancing their learning experience.

- Research Laboratories: The university offers dedicated research facilities where students can conduct studies on communication trends, media effects, and public relations strategies.

- Libraries and Resources: UConn's extensive library system provides access to a wealth of academic journals, databases, and resources that support research and learning in communication.

- Institute for Collaboration on Health, Environment, and Social Justice: This institute offers students the chance to engage in projects that address real-world issues, fostering a sense of social responsibility and community engagement.

Progression & Future Opportunities

The MA in Communication at the University of Connecticut prepares graduates for a variety of impactful careers in the communication field. Alumni have successfully transitioned into roles such as Public Relations Specialist, Marketing Manager, Corporate Communication Director, and Social Media Strategist. With a strong foundation in communication theory and practical skills, graduates are well-equipped to thrive in diverse industries.

Here’s how UConn supports your journey toward a successful career:

- Career Services: UConn offers dedicated career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Approximately 90% of graduates find employment within six months of graduation, with average starting salaries around $60,000.
- University–Industry Partnerships: UConn has established partnerships with leading organizations such as ESPN, NBC Sports, and various local businesses, providing students with internship opportunities and real-world experience.
- Accreditation Value: The program is accredited by the Higher Learning Commission, ensuring that your degree holds long-term value in the job market.
- Graduation Outcomes: Graduates report high levels of satisfaction with their education and career readiness, often citing the program's emphasis on practical skills and networking opportunities.

Further Academic Progression: After completing the MA in Communication, you may choose to pursue a Ph.D. in Communication or related fields, which can open doors to academic positions, advanced research opportunities, or specialized roles in communication strategy. Additionally, you could explore certifications in digital marketing, public relations, or corporate communication to further enhance your expertise and career prospects.