MBA Product and Brand Management

2 Years On Campus Masters Program

Carroll School of Management

Program Overview

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the company's overall vision.

Program Key Stats

$27690



88 %

Eligibility Criteria


Additional Information & Requirements

Career Options

  • Assistant Brand Manager
  • Assistant Product Manager
  • Brand Assistant
  • Brand Manager
  • Associate Brand Manager
  • Brand Strategist

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