Marketing Leadership MSM

1 Years On Campus Masters Program

Drexel University

Program Overview

The Marketing Leadership at Drexel University, offered through the LeBow College of Business, prepares students to become effective marketing professionals and strategic business leaders. The program combines marketing strategy, customer analytics, brand management, and leadership development, helping students understand evolving market trends, build competitive brand value, manage marketing teams, and make informed business decisions.

Curriculum Structure

First Year: Students begin by developing a strong foundation in marketing strategy, business analytics, and organizational leadership through courses such as Marketing Strategy & Planning, Business Analytics for Managers, and Leading in Dynamic Environments. They also explore buyer behaviour, customer insights, and marketing research to understand how businesses identify consumer needs and develop competitive marketing strategies.

Advanced Study: Students strengthen their marketing expertise through courses such as Customer Analytics, Digital Marketing, and Marketing Information Management and Research. They can further specialize through electives such as Services Marketing, Corporate Brand & Reputation Management, Global Marketing, and New Product Planning, Strategy, and Development, gaining practical knowledge of brand positioning, digital communication, and international markets.

Experiential Learning: Students select an experiential learning option, including a Graduate Internship, Business Consulting, International Business Seminar and Residency, or Leading for Innovation. These opportunities help students connect classroom learning with professional challenges, develop leadership capabilities, and gain practical business experience.

Focus Areas

Marketing Leadership, Marketing Strategy, Business Analytics, Customer Analytics, Buyer Behaviour, Digital Marketing, Brand Management, Corporate Reputation Management, Services Marketing, Global Marketing, Marketing Research, Organizational Leadership, New Product Development.

Learning Outcomes

Graduates develop the ability to create strategic marketing plans, analyse consumer behaviour and market trends, use business analytics for decision-making, manage marketing teams, strengthen brand reputation, communicate marketing strategies effectively, lead organizational change, and apply ethical and sustainable business practices.

Professional Alignment (Accreditation)

The program is offered through Drexel's Bennett S. LeBow College of Business, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Its curriculum emphasizes strategic marketing, leadership, ethical decision-making, sustainability, and professional communication. Experiential learning opportunities, including internships and business consulting, help students develop skills relevant to marketing management, brand leadership, advertising, and customer relationship management.

Reputation (Employability Rankings)

Drexel University is recognized for its experiential learning approach, which connects academic knowledge with practical industry applications. Through the LeBow College of Business, students benefit from industry engagement, professional development opportunities, and a strong alumni network. The program prepares graduates for roles such as Marketing Manager, Brand Manager, Account Executive, Advertising and Promotions Manager, and Marketing Strategy Professional.

Experiential Learning (Research, Projects, Internships etc.)

At Drexel University, the Marketing MSM program is designed to immerse students in real-world experiences that enhance their learning and prepare them for successful careers in marketing. With a strong emphasis on experiential learning, students have access to state-of-the-art facilities and tools that foster practical skill development. The program encourages collaboration through group projects, internships, and hands-on learning opportunities that connect theory with practice.

Here are some key aspects of the experiential learning opportunities available in the Marketing MSM program:

- Internships: Drexel's cooperative education program allows students to gain valuable work experience through internships with leading companies in the marketing field, providing a competitive edge in the job market.

- Digital Marketing Tools: Students have access to industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite, enabling them to develop essential digital marketing skills.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work in teams to solve real marketing challenges faced by businesses.

- Field Trips: The program includes visits to local businesses and marketing agencies, giving students firsthand insights into the industry and networking opportunities with professionals.

- Research Facilities: Students can utilize dedicated research labs equipped with the latest technology to conduct market research and analyze consumer behavior.

- Libraries and Resources: The Drexel Libraries offer extensive resources, including databases and journals specific to marketing, ensuring students have access to the latest research and trends.

- Marketing Institutes: The university hosts various marketing institutes and centers that provide additional learning opportunities, workshops, and seminars led by industry experts.

Progression & Future Opportunities

Drexel University's Marketing Leadership MSM program equips graduates with the skills and knowledge needed to excel in a dynamic marketing landscape. Alumni have successfully transitioned into roles such as Marketing Manager, Brand Strategist, and Digital Marketing Specialist, showcasing the program's effectiveness in preparing students for impactful careers.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: Drexel offers robust career services, including personalized career counseling, resume workshops, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: Graduates of the Marketing MSM program have a strong employment rate, with many securing positions within six months of graduation. The average starting salary for graduates in marketing roles is competitive, often exceeding $60,000 annually.
- University–Industry Partnerships: Drexel has established partnerships with leading companies such as Comcast, SAP, and Johnson & Johnson, providing students with real-world experience through internships and collaborative projects.
- Long-term Accreditation Value: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds significant value in the job market.
- Graduation Outcomes: The program boasts a high graduation rate, with many students going on to achieve leadership positions in their respective fields.

Further Academic Progression: After completing the Marketing MSM program, you may choose to further your studies by pursuing a Ph.D. in Marketing or an MBA with a concentration in Marketing. This can open doors to advanced research opportunities or higher-level management positions, allowing you to deepen your expertise and enhance your career trajectory.