Marketing MBA

2 Years On Campus Masters Program

Drexel University

Program Overview

Drexel University's Marketing MBA prepares students to develop strategic marketing expertise while building the broader business and leadership skills needed to advance in management roles. The programme combines core MBA subjects with specialised marketing electives, helping students understand consumer behaviour, identify market trends, conduct marketing research, and develop effective strategies for businesses and organisations.

Curriculum Structure

The programme combines ten core MBA courses, three marketing major electives, an experiential learning course, and free electives. Students can follow 12-, 15-, 18-, or 24-month study plans, allowing them to choose a pace that suits their professional and academic commitments.

Year 1: Students establish a foundation in business management, accounting, analytics, finance, marketing strategy, leadership, and operations. Core courses include Essentials of Financial Reporting, Business Analytics for Managers, Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach, Analyzing Legal Options in Decision-Making, Corporate Financial Management, Marketing Strategy and Planning, Operations and Supply Chain Management, and Managerial Economics.

Year 2: Students complete advanced business requirements and select three marketing electives to develop their specialisation. They may choose from marketing subjects numbered 500–799, alongside courses such as Strategic Management and an experiential option. Experiential choices include Graduate Internship, Business Consulting, International Business Seminar and Residency, MBA Capstone, and Digital Marketing. Students also complete free electives as required by their selected study plan.

The year-by-year structure is illustrative and based on the catalogue's 18-month plan; the actual sequence varies according to the selected study plan.

Focus Areas

Marketing Strategy, Consumer Behaviour, Marketing Research, Market Analysis, Audience Trends, Digital Marketing, Customer Insights, Brand Management, Marketing Communications, Business Analytics, Strategic Management, Financial Management, Business Operations, Leadership, Organisational Decision-Making.

Learning Outcomes

Graduates are prepared to analyse market conditions, identify customer and audience trends, and develop marketing strategies that support organisational goals. They build skills in strategic planning, business analytics, financial decision-making, leadership, and operations, while learning to evaluate marketing opportunities and make informed business decisions. The programme also strengthens professional communication, teamwork, and the ability to apply business knowledge to practical organisational challenges.

Professional Alignment (Accreditation)

The MBA is offered through Bennett S. LeBow College of Business, which holds AACSB International accreditation. In July 2025, LeBow announced that its AACSB business accreditation had been extended for another six years. This accreditation applies to the business school and its eligible business programmes.

Reputation (Employability Rankings)

Drexel LeBow's employment report for the Full-Time MBA Class of 2024–2025 states that 83.33% of students who reported employment plans received at least one job offer within three months of graduation. The reported average annual salary was $73,556, based on students who submitted salary information. These figures cover the overall Full-Time MBA cohort and are not specific to the Marketing major.

Potential Career Opportunities: Marketing Manager, Brand Manager, Marketing Strategist, Digital Marketing Manager, Marketing Research Analyst, Market Research Manager, Marketing Communications Manager, Product Marketing Manager, Customer Insights Manager, Advertising Manager, Account Executive, Business Development Manager.

Experiential Learning (Research, Projects, Internships etc.)

At Drexel University, the MBA Marketing program is designed to provide students with hands-on experience that bridges the gap between theory and practice. Through a combination of innovative coursework, collaborative projects, and access to state-of-the-art facilities, students develop the practical skills necessary to excel in the dynamic field of marketing. The program emphasizes experiential learning, allowing students to engage with real-world challenges and gain insights from industry professionals.

Here are some key components of the experiential learning opportunities available in the MBA Marketing program at Drexel:

- Co-op Program: Drexel's renowned cooperative education program allows students to gain valuable work experience while earning their degree. Students can complete multiple internships with leading companies, enhancing their resumes and professional networks.

- Marketing Labs: The program features dedicated marketing labs equipped with the latest digital tools and software, including analytics platforms and customer relationship management (CRM) systems, enabling students to conduct real-time market research and analysis.

- Group Projects: Collaborative projects are a core part of the curriculum, where students work in teams to develop marketing strategies for actual businesses, fostering teamwork and practical problem-solving skills.

- Field Trips: Students have the opportunity to visit local businesses and marketing agencies, providing firsthand insights into industry practices and networking opportunities with professionals.

- Research Facilities: Access to Drexel's libraries and research centers allows students to conduct in-depth studies and utilize a wealth of resources for their projects and assignments.

- Industry Partnerships: The program has strong ties with various marketing firms and organizations, facilitating guest lectures, workshops, and networking events that connect students with industry leaders.

- Digital Marketing Tools: Students gain proficiency in essential digital marketing tools, including Google Analytics, social media management platforms, and email marketing software, preparing them for the digital landscape.

These experiential learning opportunities not only enhance your academic experience but also equip you with the skills and connections needed to thrive in your marketing career.

Consider applying to the MBA Marketing program at Drexel University to take advantage of these unique opportunities and set yourself up for success in the marketing field!

Progression & Future Opportunities

Drexel University's MBA in Marketing equips graduates with the skills and knowledge needed to excel in a dynamic business environment. Alumni often find themselves in influential roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. The program not only prepares you for immediate career success but also opens doors to long-term professional growth:

- University Services: Drexel offers robust career services, including personalized career coaching, resume workshops, and networking events that connect students with industry leaders.
- Employment Stats and Salary Figures: Graduates of the MBA Marketing program have a strong employment rate, with many securing positions within three months of graduation. The average starting salary for MBA graduates in marketing is competitive, often exceeding $80,000 annually.
- University–Industry Partnerships: Drexel has established partnerships with leading companies such as Comcast, SAP, and Johnson & Johnson, providing students with real-world projects and internship opportunities that enhance their learning experience.
- Long-term Accreditation Value: The MBA program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a hallmark of excellence that is recognized globally and adds significant value to your degree.
- Graduation Outcomes: The program boasts a high graduation rate, with many students advancing to leadership positions within just a few years of completing their degree.

Further Academic Progression: After completing your MBA in Marketing, you may choose to further your studies by pursuing a Doctorate in Business Administration (DBA) or a Ph.D. in Marketing. These advanced degrees can lead to academic positions, research opportunities, or high-level consultancy roles, allowing you to deepen your expertise and expand your career horizons.

Drexel University is committed to your success, and the MBA in Marketing is a powerful step toward achieving your professional goals.