Marketing Technology and Analytics MBA

2 Years On Campus Masters Program

Drexel University

Program Overview

Drexel University's Marketing Technology and Analytics MBA prepares students to lead marketing initiatives in technology-driven and data-rich business environments. The programme combines core MBA subjects with specialised training in customer analytics, marketing experiments, automation, buyer behaviour, and digital marketing, helping students use data and emerging technologies to develop effective marketing strategies.

Curriculum Structure

The programme combines business management foundations with specialised marketing technology and analytics courses. Students complete 48 quarter credits, including the MBA core, three major electives, an experiential learning course, and free electives. The university offers 12-, 15-, 18-, and 24-month sample study plans.

Year 1: Students build a foundation in business management, financial decision-making, analytics, leadership, and marketing strategy. Core courses include Essentials of Financial Reporting, Business Analytics for Managers, Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach, Analyzing Legal Options in Decision-Making, Corporate Financial Management, Marketing Strategy and Planning, Operations and Supply Chain Management, and Managerial Economics.

Year 2: Students deepen their marketing specialisation through selected major electives and complete the remaining MBA requirements. Options include Customer Analytics, Marketing Experiments, Marketing Technology and Automation, Buyer Behavior Theory, Digital Marketing, and Marketing Information Management and Research. Students also complete Strategic Management, free electives, and an experiential requirement, which may include a graduate internship, business consulting, an international business seminar and residency, or an MBA capstone.

The year-by-year description is illustrative: students' actual course sequence depends on their selected study plan and pace.

Focus Areas

Marketing Technology, Marketing Analytics, Customer Analytics, Marketing Experiments, Marketing Automation, Digital Marketing, Buyer Behaviour, Marketing Research, Data-Driven Decision-Making, Business Analytics, Marketing Strategy, Financial Management, Strategic Management, Operations and Supply Chain Management, Organisational Leadership.

Learning Outcomes

Graduates are prepared to use marketing technologies and analytical methods to understand customer needs, evaluate marketing performance, and support business decisions. They develop the ability to analyse marketing data, interpret customer behaviour, assess marketing experiments, apply digital marketing and automation tools, and communicate data-driven recommendations to business leaders. The programme also builds broader management capabilities in strategic planning, financial decision-making, leadership, and operations.

Professional Alignment (Accreditation)

The MBA is offered through Bennett S. LeBow College of Business, which holds AACSB International accreditation. The Marketing Technology and Analytics concentration is STEM-designated, reflecting its emphasis on analytical and technology-focused business skills.

Reputation (Employability Rankings)

Drexel LeBow reports that 93% of its master's and MBA graduates were employed 9–12 months after graduation, with an average salary of $96,235 for master's and MBA graduates working full-time in the Class of 2025. These figures represent the college's broader graduate population, not specifically graduates of the Marketing Technology and Analytics MBA.

Potential Career Opportunities: Marketing Analytics Manager, Digital Marketing Manager, Marketing Technology Manager, Marketing Automation Manager, Customer Insights Analyst, Marketing Research Analyst, Market Research Manager, Digital Marketing Strategist, Brand Manager, Product Marketing Manager, Marketing Strategy Manager, Business Intelligence Analyst.

Experiential Learning (Research, Projects, Internships etc.)

At Drexel University, the MBA in Marketing Technology and Analytics is designed to provide students with hands-on experience that bridges the gap between theory and practice. The program emphasizes experiential learning, allowing students to engage with real-world projects, collaborate with industry professionals, and utilize cutting-edge tools and technologies. With access to state-of-the-art facilities and resources, students can develop practical skills that are essential for success in today’s dynamic marketing landscape.

Here are some key components of the experiential learning opportunities available in the MBA Marketing Technology and Analytics program:

- Collaborative Projects: Engage in team-based projects that simulate real marketing challenges, allowing you to apply your knowledge in a practical setting.
- Internship Opportunities: Gain valuable work experience through internships with leading companies in the marketing and technology sectors, enhancing your resume and professional network.
- Access to Advanced Software: Utilize industry-standard tools such as Google Analytics, Tableau, and CRM software to analyze data and develop marketing strategies.
- Field Trips: Participate in visits to local businesses and marketing firms, providing insights into the industry and networking opportunities with professionals.
- Research Laboratories: Work in dedicated labs equipped with the latest technology for data analysis and marketing research, fostering innovation and creativity.
- Drexel Libraries: Access extensive resources, including databases and journals, to support your research and learning needs.
- Institute for Strategic Leadership: Collaborate with faculty and industry leaders at this institute, focusing on strategic marketing and technology trends.

These experiential learning opportunities are designed to ensure that you not only learn the theoretical aspects of marketing technology and analytics but also gain the practical skills needed to excel in your career.

Choosing Drexel means choosing a program that prioritizes your hands-on learning experience, setting you up for success in the fast-paced world of marketing technology and analytics.

Progression & Future Opportunities

Pursuing an MBA in Marketing Technology and Analytics at Drexel University opens the door to a wealth of career opportunities in a rapidly evolving field. Graduates are well-prepared for roles such as Marketing Data Analyst, Digital Marketing Manager, and Brand Strategist, among others. With a strong emphasis on practical experience and industry relevance, this program equips students with the skills needed to thrive in today’s data-driven marketing landscape.

Here’s what you can expect in terms of support and outcomes:

- University Services: Drexel offers robust career services, including personalized career counseling, resume workshops, and networking events that connect students with industry leaders.
- Employment Stats and Salary Figures: Graduates of the MBA program have a high employment rate, with many securing positions within three months of graduation. The average starting salary for graduates in marketing roles is competitive, often exceeding $70,000 annually.
- University–Industry Partnerships: Drexel has established partnerships with leading companies such as Comcast, SAP, and Accenture, providing students with internship opportunities and real-world projects that enhance their learning experience.
- Long-term Accreditation Value: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds significant value in the job market.
- Graduation Outcomes: Alumni have gone on to work for top firms and have reported high levels of job satisfaction, often advancing to leadership positions within a few years of graduation.

Further Academic Progression: After completing the MBA in Marketing Technology and Analytics, you may choose to further your studies by pursuing a Ph.D. in Marketing or a related field, which can lead to academic positions or advanced research roles. Additionally, you could consider specialized certifications in areas like data analytics or digital marketing to enhance your expertise and career prospects even further.

Drexel University is committed to your success, and this program is designed to help you not only achieve your career goals but also to thrive in an ever-changing marketing landscape.