1. Emory Universitys Goizueta Business School
  2. Program
  3. Masters
  4. MBA Marketing Analytics

MBA Marketing Analytics

1 Year On Campus Masters Program

Emory Universitys Goizueta Business School

Program Overview

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., blogging versus social media versus channel communications). Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.

Program Key Stats

$105992



Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Marketing Analyst
  • Digital Marketing Analyst
  • Market Research Analyst

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