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Today’s most effective marketing strategies are those powered by research-based data analysis. The Fairfield University master’s in marketing analytics and strategy program will help you develop the skills necessary to become an expert in the field. Our industry partnerships and experiential learning projects provide students opportunities to use real-world business data with the latest digital, visual, and analytical tools.
Designed for working professionals or recent graduates, our STEM-designated program allows flexibility with an online or hybrid format — both delivered by our expert faculty. Whether you’re an established marketer ready to advance your analytical skills or you’re planning a career change to marketing, this MS in marketing analytics and strategy can help you achieve your professional goals.
Application A bachelor's degree from a regionally accredited college or university in the United States, or an equivalent degree. Official Transcripts GPA 3.0 out of (4.0 scale) TOEFL iBT: 80 OR IELTS 6.5 overall. 2 Letters of Recommendation Personal Statement CV Interview GMAT score of 500 – GRE can be substituted for GMAT
Market Research AnalystsSocial Media Marketing SpecialistsProfessionals in Marketing Services Firms
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Fairfield University
