Masters in Marketing

2 Years On Campus Masters Program

Georgia State University

Program Overview

The Master's in Marketing at Georgia State University's J. Mack Robinson College of Business equips students with the analytical, creative, and strategic skills needed to succeed in today's evolving marketing industry. The program combines consumer behavior, marketing analytics, artificial intelligence, digital and social media strategy, and brand management, preparing graduates to develop effective marketing campaigns, understand customer needs, and drive business growth across industries.

Curriculum Structure

Year 1: Students establish a strong foundation in marketing principles and consumer behavior through courses such as Consumer Insights (MK 8115) and Marketing Management (MBA 8145). They then explore Digital/Social Media Marketing (MK 8700) and Data-Driven Marketing (MK 8720), developing skills in digital campaign planning, customer analytics, marketing research, and evidence-based decision-making. During the summer semester, students advance their strategic and product development knowledge through Applied Marketing Strategy (MK 8392) and Product Management (MK 8620), gaining practical experience in market positioning and product planning.

Year 2: The program is completed within one year, so there is no separate second academic year. During the final semesters, students specialize in technology-driven marketing through AI Applications in Marketing (MK 8750), Customer Relationship Marketing (MK 8710), Social Media Analytics (MK 8705), and Social Media Intelligence (MK 8706). These courses strengthen their ability to use artificial intelligence, understand customer relationships, evaluate social media performance, and develop data-informed marketing strategies. Students also participate in practical projects with industry partners to address real-world marketing challenges.

Focus Areas: Consumer behavior, brand management, marketing analytics, artificial intelligence in marketing, digital marketing, social media strategy, customer relationship management, product management, marketing research, business strategy, and data-driven decision-making.

Learning Outcomes: Graduates develop the ability to analyze consumer behavior, generate customer insights, design marketing strategies, apply AI and analytics tools, manage digital campaigns, evaluate social media performance, and strengthen customer relationships. They also gain practical experience in product management, brand development, market research, cross-functional communication, and strategic marketing decision-making.

Professional Alignment (Accreditation): Georgia State University's J. Mack Robinson College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The program integrates quantitative analysis, digital technologies, artificial intelligence, and strategic marketing principles, preparing graduates for professional roles in brand management, marketing analytics, product management, digital marketing, and customer strategy.

Reputation (Employability Rankings): Georgia State University's Robinson College of Business is ranked No. 1 in the Southeast and No. 9 nationally by TFE Times (2026) for its relevant graduate business program ranking. The college also reports that its 2021 marketing graduates achieved an average salary increase of 43%, with the potential to recover their graduate education investment within approximately 2.3 years. Graduates have secured opportunities with organizations such as The Coca-Cola Company, CNN, Delta Air Lines, Bank of America, Chick-fil-A, The Home Depot, UPS, and Edelman. Students also benefit from career coaching, employer networking, professional workshops, and hands-on projects with companies.

Experiential Learning (Research, Projects, Internships etc.)

At Georgia State University, the Maste's in Marketing program is designed to provide students with hands-on experience that translates theory into practice. Students engage in a variety of experiential learning opportunities that equip them with the practical skills needed to excel in the dynamic field of marketing. The program emphasizes real-world applications through collaborative projects, internships, and access to cutting-edge tools and facilities.

Here’s how you can expect to gain valuable experience during your studies:

- Internships: The program encourages students to participate in internships with leading companies in Atlanta, providing a chance to apply classroom knowledge in real-world settings.
- Group Projects: Collaborative projects are a key component of the curriculum, allowing you to work with peers on marketing strategies and campaigns, simulating real-world marketing challenges.
- Digital Tools: Students gain proficiency in industry-standard software such as Google Analytics, HubSpot, and Tableau, which are essential for data-driven marketing decisions.
- Field Trips: The program includes field trips to local businesses and marketing agencies, offering insights into current industry practices and networking opportunities.
- Research Laboratories: Access to dedicated research labs allows students to conduct market research and analyze consumer behavior using advanced methodologies.
- Libraries and Resources: The Georgia State University Library provides extensive resources, including databases and journals specific to marketing research, ensuring you have access to the latest information and trends.
- Institute for Insight: The university's Institute for Insight focuses on data analytics and consumer insights, providing students with opportunities to work on real projects that impact businesses.

Progression & Future Opportunities

Pursuing an Master's in Marketing at Georgia State University opens the door to a wealth of career opportunities. Graduates from this program often find themselves in dynamic roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. With a strong foundation in marketing principles and practical experience, you’ll be well-prepared to thrive in today’s competitive job market.

Here’s how Georgia State supports your journey toward success:

- Career Services: The university offers dedicated career services, including resume workshops, interview preparation, and networking events that connect you with industry professionals.
- Employment Statistics: Approximately 90% of graduates secure employment within six months of graduation, with average starting salaries around $65,000, depending on the role and industry.
- University–Industry Partnerships: Georgia State has established partnerships with leading companies such as Coca-Cola, Delta Air Lines, and The Home Depot, providing students with internship opportunities and real-world projects.
- Accreditation: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds long-term value in the job market.
- Graduation Outcomes: Alumni have gone on to work for top firms and have reported high levels of job satisfaction and career advancement.

Further Academic Progression: After completing your MS in Marketing, you may choose to further your studies by pursuing a Ph.D. in Marketing or an MBA with a concentration in Marketing. This can deepen your expertise and open doors to academic positions or higher-level management roles in the industry. Additionally, you might consider certifications in specialized areas such as digital marketing or data analytics to enhance your skill set and marketability.