MBA Marketing

It’s a fundamental rule of business success: no customers, no business. Effective marketing can turn that rule around to read: know customers, know business (success). Knowing your customers, their wants and desires, is key to your company’s success. Business professionals who understand key digital marketing elements, from consumer behavior and promotional strategy to marketing research and analytics, are needed. Business leaders who can take charge of promotional initiatives, creative teams, and even marketing departments are in demand.

If you’ve been looking for an educational boost to your marketing and management career goals, Keiser University has your MBA program. Our Master of Business Administration in Marketing offers the tools, insights, and credential you need to excel in marketing leadership for your company and your industry.

Keiser’s MBA in Marketing starts with a thorough examination of business fundamentals and finishes with an exploration of the competencies needed to excel in marketing leadership. Core coursework for this master’s in marketing program covers communication, business technology, accounting, marketing, finance, legal and ethical reasoning, international business, information systems, and economics. Students then dive into advanced marketing management studies covering digital marketing, promotional strategy, international marketing, consumer behavior, and marketing research and analytics.