1. Kellogg School of Management
  2. Program
  3. Masters
  4. M.S Marketing Management

M.S Marketing Management

2 Years On Campus Masters Program

Kellogg School of Management

Program Overview

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors.

Program Key Stats

$85011
Rolling


Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Advertising Director
  • Market Research Executive
  • Public Relations Manager
  • Content Marketing Manager
  • Digital Brand Manager
  • ECommerce Marketing Director
  • Senior Brand Manager

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