1. Kellogg School of Management
  2. Program
  3. Masters
  4. M.S Marketing Research

M.S Marketing Research

2 Years On Campus Masters Program

Kellogg School of Management

Program Overview

Market research is defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers. This method allows organizations or businesses to discover their target market, collect and document opinions and make informed decisions. Market research can be conducted directly by organizations or companies or can be outsourced to agencies which have expertise in this process.

Program Key Stats

$85011
Rolling


Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Product Research Analyst
  • Director of Market Research
  • Insights Analyst
  • Marketing Data Analyst
  • Market Research Analyst
  • Qualitative Research Analyst

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