1. Mendoza College of Business
  2. Program
  3. Masters
  4. MBA Digital Marketing and Marketing Analytics

MBA Digital Marketing and Marketing Analytics

1 Years On Campus Masters Program

Mendoza College of Business

Program Overview

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Marketing analytics is the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behavior, regional preferences, creative preferences and much more. The goal of marketing analytics as a practice is to use these patterns and findings to optimize future campaigns based on what was successful.

Program Key Stats

$81242



Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Social Media Analytics Manager
  • Marketing Analyts
  • Digital Marketing Strategy Manager
  • Director of Quantative Marketing
  • Market Research Marketing

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