1. Robert H Smith School of Business
  2. Program
  3. Masters
  4. M.S. Marketing Analytics

M.S. Marketing Analytics

NA On Campus Masters Program

Robert H Smith School of Business

Program Overview

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., blogging versus social media versus channel communications). Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness.

Program Key Stats

$2020 ( per credit )



Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Market Research Analyst
  • Statistician
  • Operations Research Analyst
  • Information Security Analyst

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