1. Robert H Smith School of Business
  2. Program
  3. Masters
  4. MBA Marketing Strategy

MBA Marketing Strategy

1 Years Online Masters Program

Robert H Smith School of Business

Program Overview

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

Program Key Stats

$129900



Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Chief Marketing Officer
  • Marketing Consultant
  • Marketing Manager
  • Marketing Specialist
  • Marketing and Promotions Manager
  • Director of Marketing

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