MBA in Marketing

2 Years On Campus Masters Program

Rutgers University Newark

Program Overview

The Full-Time MBA with a Marketing Concentration at Rutgers Business School, Rutgers University, is designed for students who want to build leadership skills and advance their careers in the dynamic marketing industry. The program combines marketing strategy, consumer behavior, market research and digital analytics, helping students develop the expertise to manage brands, create effective marketing campaigns and make data-driven business decisions.

Curriculum Structure

First Year: Students begin by developing a strong foundation in business management, marketing principles and analytical decision-making through the MBA core curriculum. Subjects such as Marketing Management, Data Analysis and Decision Making, and Organizational Behavior introduce students to market planning, consumer insights, statistical analysis and organizational leadership.

Second Year / Advanced Study: Students deepen their marketing expertise through specialized concentration courses and electives. Required subjects include Marketing Research (22:630:604) and Marketing Strategy (22:630:609), while electives such as Brand Management (22:630:613), Digital Marketing (22:630:615), Consumer Data Analytics (22:630:655) and Advanced Marketing Analytics (22:630:677) allow students to develop specialized skills. Students can also explore product innovation, social media marketing, customer journey analytics and AI in marketing.

Focus Areas:
Marketing strategy, consumer behavior, market research, brand management, digital marketing, advertising and promotion, consumer data analytics, marketing technologies, product innovation, pharmaceutical marketing and customer journey analytics.

Learning Outcomes:
Develop effective marketing strategies, conduct market research, analyze consumer behavior, interpret marketing data, manage brand positioning, design digital marketing campaigns, evaluate advertising effectiveness, apply analytical tools to business decisions and develop innovative products and services.

Professional Alignment (Accreditation):
Rutgers Business School holds AACSB International accreditation, an internationally recognized distinction for business education. The marketing concentration combines strategic management, research and analytical coursework, preparing students for professional opportunities in brand management, advertising, digital marketing, market research, product management and marketing consulting.

Reputation (Employability Rankings):
Rutgers Business School benefits from its location in the New York metropolitan area, providing students access to major marketing agencies, businesses and professional networks. According to the university's official program information, more than 25% of graduating MBA students pursue careers in marketing. Students can also participate in marketing case competitions and organizations such as the Rutgers Association of Marketing and Strategy, gaining opportunities to strengthen their professional experience and industry connections.

Experiential Learning (Research, Projects, Internships etc.)

At Rutgers University Newark, the MBA in Marketing program is designed to provide students with hands-on experiences that bridge the gap between theory and practice. Students engage in real-world projects, collaborate with industry professionals, and utilize state-of-the-art facilities and tools that enhance their learning journey. This experiential learning approach ensures that graduates are not only knowledgeable but also equipped with the practical skills necessary to excel in the competitive marketing landscape.

Here are some key components of the experiential learning opportunities available in the MBA in Marketing program:

- Capstone Projects: Students work on comprehensive projects that involve real companies, allowing them to apply marketing theories and strategies in practical settings.
- Internship Opportunities: The program encourages internships with leading firms, providing students with invaluable industry experience and networking opportunities.
- Digital Marketing Tools: Access to industry-standard software such as Google Analytics, HubSpot, and social media management platforms helps students develop essential digital marketing skills.
- Collaborative Group Projects: Students frequently engage in team-based assignments that foster collaboration and enhance problem-solving abilities.
- Field Trips: The program includes visits to marketing agencies and corporate offices, offering insights into the workings of the marketing industry.
- Research Facilities: Students have access to dedicated research labs and resources that support innovative marketing research and analysis.
- Libraries and Resources: The Rutgers University Newark library system provides extensive resources, including databases and journals specific to marketing and business research.
- Networking Events: Regular events with alumni and industry leaders help students build connections and gain insights into career paths in marketing.

Progression & Future Opportunities

Pursuing an MBA in Marketing at Rutgers University Newark opens the door to a wealth of opportunities and a promising career trajectory. Graduates from this program often find themselves in dynamic roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. The skills and knowledge gained here will empower you to thrive in the competitive marketing landscape.

Here’s how Rutgers supports your journey toward success:

- Career Services: The university offers dedicated career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Approximately 90% of MBA graduates secure employment within six months of graduation, with an average starting salary of around $85,000.
- University–Industry Partnerships: Rutgers has established strong connections with leading companies like Johnson & Johnson, Prudential, and Verizon, providing students with networking opportunities and internships that can lead to job placements.
- Accreditation: The MBA program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds significant value in the job market.
- Graduation Outcomes: Alumni have reported significant career advancement, with many moving into leadership roles within just a few years of graduation.

Further Academic Progression: After completing your MBA in Marketing, you may choose to further enhance your expertise by pursuing a Doctorate in Business Administration (DBA) or a Ph.D. in Marketing. These advanced degrees can open doors to academic positions, research opportunities, or high-level consultancy roles, allowing you to contribute to the field of marketing in innovative ways.