1. Smeal College of Business
  2. Program
  3. Masters
  4. MBA Marketing Analytics and Insights

MBA Marketing Analytics and Insights

1 Year Online Masters Program

Smeal College of Business

Program Overview

This program will provide you with theoretical foundations, analytical tools, and critical thinking skills to efficiently apply data to make strategic marketing decisions. You will be challenged to use real data sets to solve critical marketing challenges in the areas of customer acquisition and retention, brand management, digital marketing communication, market evaluation, and customer experience management.

Program Key Stats

$12552 ( per semester )



Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Business Architect
  • End to End Enterprise Architect
  • IT Business Architecture

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