MS Marketing in Social Media Marketing

Social media is a vital marketing tool that has a huge impact on traffic generation and revenue. Businesses now need social media-savvy professionals to plan, direct and coordinate attention-grabbing social media campaigns that target current and potential customers.Earn a Master of Science in Marketing with a concentration in Social Media Marketing, and you'll acquire the skills to develop social media marketing strategies while upholding always-evolving best practices. Upon completion of the program, you'll be able to create and implement a social media marketing campaign that engages customers, raises brand awareness and drives revenue.