1. Emory Universitys Goizueta Business School
  2. Program
  3. Masters
  4. M.S Marketing Analytics

M.S Marketing Analytics

1 Years On Campus Masters Program

Emory Universitys Goizueta Business School

Program Overview

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., blogging versus social media versus channel communications). Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.

Program Key Stats

$77102



Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Marketing Analytics
  • Senior Data Analytics

Book Free Session with Our Admission Experts

Admission Experts

Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.