Master of Science in Business Analytics

NA On Campus Masters Program

Northern Arizona University

Program Overview

The Master of Science in Business Analytics at Northern Arizona University is a STEM-designated graduate program designed for students who want to develop advanced technical, analytical, and quantitative skills for solving real-world business challenges. The program combines business analytics, data management, predictive modelling, and technology-focused coursework to prepare graduates for careers as business analysts, data scientists, and analytics professionals across industries such as finance, marketing, accounting, human resources, and supply chain management.

Curriculum Structure

The program requires 30 graduate-level units, consisting of 15 units of core Business Analytics coursework and 15 units of Business and Technology electives. Rather than following a fixed year-by-year sequence, students complete the required core courses and select electives based on their academic interests and career goals.

Business Analytics Core Studies

Students build their technical and analytical foundations through five required Business Analytics courses: BAN 501, BAN 540, BAN 542, BAN 545, and BAN 586. These courses form the core of the degree, developing the knowledge and practical capabilities needed to understand business problems, work with data, apply analytical methods, and communicate data-driven recommendations.

Business and Technology Electives

Students further customise their studies by selecting 15 units from business and technology electives, including courses in Business Analytics (BAN), Finance (FIN), and Information Systems Management (ISM). With advisor approval, students may also select up to six units from related areas such as accounting, computer science, economics, information technology, marketing, mathematics, and statistics.

Applied and Professional Learning

Through the combination of core coursework and electives, students develop the ability to identify business problems, collect and manage data, perform data preparation and integration, and apply descriptive, predictive, and prescriptive analytics. The curriculum also emphasises communicating analytical findings through presentations, visualizations, writing, and data storytelling, helping students translate technical results into practical business decisions.

Focus Areas

Business Analytics, Data Analytics, Business Intelligence, Data Management, Data Integration, Data Wrangling, Predictive Analytics, Prescriptive Analytics, Descriptive Analytics, Statistical Modelling, Data Visualization, Data Storytelling, Financial Analytics, Marketing Analytics, Human Resources Analytics, Supply Chain Analytics, Information Systems Management.

Learning Outcomes

Graduates will be able to identify and define business problems using analytical approaches; collect, integrate, store, and manage data for business applications; perform data preparation and data wrangling; select and apply appropriate descriptive, predictive, and prescriptive analytical models; interpret data-driven results to support organisational decision-making; and communicate complex analytical findings effectively to both technical and non-technical audiences through presentations, visualizations, and data storytelling.

Professional Alignment (Accreditation)

The program is STEM-designated and offered by the Department of Management, Marketing, and Information Systems within the W. A. Franke College of Business. Its curriculum aligns with professional applications in business analytics, data science, financial analytics, marketing analytics, and information systems management. The official university catalog does not specify a separate professional accreditation for this degree.

Reputation (Employability and Rankings)

Northern Arizona University designed this program to address the growing demand for professionals with advanced technical and quantitative business analytics skills. The university highlights career opportunities in business analysis and data science, with applications across businesses, nonprofit organisations, and government agencies. The official program catalog does not provide a specific QS or Guardian ranking or a program-level graduate employment rate.

Experiential Learning (Research, Projects, Internships etc.)

At Northern Arizona University, the MS in Business Analytics program is designed to provide students with hands-on experience that translates theoretical knowledge into practical skills. Students engage in real-world projects, utilize cutting-edge software, and collaborate with peers to solve complex business problems. The program emphasizes experiential learning through various facilities and tools that enhance the educational experience.

Here are some key components of the experiential learning opportunities available in the MS Business Analytics program:

- Data Analytics Lab: Access to a dedicated lab equipped with advanced analytics software such as R, Python, and Tableau, allowing students to work on data-driven projects.
- Group Projects: Collaborative projects that simulate real business scenarios, fostering teamwork and communication skills essential for the workplace.
- Internship Opportunities: Strong connections with local businesses and organizations provide students with internship placements, enabling them to gain valuable industry experience.
- Field Trips: Organized visits to companies and industry conferences, offering insights into current trends and practices in business analytics.
- Research Facilities: Access to research centers that focus on data analytics and business intelligence, where students can engage in innovative research projects.
- Library Resources: Comprehensive access to databases and journals that support research and learning in business analytics.
- Institute for Business Analytics: A dedicated institute that hosts workshops, guest lectures, and networking events, connecting students with industry professionals.

These experiential learning opportunities not only enhance your academic journey but also prepare you for a successful career in business analytics.

Consider applying to the MS Business Analytics program and take the first step towards a rewarding career!

Progression & Future Opportunities

Pursuing an MS in Business Analytics at Northern Arizona University opens the door to a wealth of career opportunities in a rapidly growing field. Graduates are well-prepared for roles such as Data Analyst, Business Intelligence Analyst, and Operations Research Analyst, among others. With the increasing demand for data-driven decision-making in businesses, this program equips students with the skills needed to thrive in various industries.

Here’s what you can expect from the program and its outcomes:

- University Services: NAU offers dedicated career services, including resume workshops, interview preparation, and networking events with industry professionals to help students secure internships and job placements.
- Employment Stats and Salary Figures: Graduates from the MS in Business Analytics program have a strong employment rate, with many securing positions within six months of graduation. The average starting salary for graduates in this field is competitive, often exceeding $70,000 annually.
- University–Industry Partnerships: NAU has established partnerships with leading companies such as Intel and Walmart, providing students with opportunities for internships, real-world projects, and networking that can lead to job offers.
- Long-term Accreditation Value: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that the education you receive meets the highest standards and is recognized globally.
- Graduation Outcomes: Alumni of the program have successfully transitioned into influential roles in various sectors, demonstrating the effectiveness of the curriculum and the support provided by the university.

Further Academic Progression: After completing the MS in Business Analytics, students have the option to further their studies by pursuing a Ph.D. in Business Administration or related fields. This can lead to advanced research opportunities, teaching positions at the university level, or specialized roles in analytics and data science. Additionally, graduates may choose to obtain professional certifications, such as Certified Analytics Professional (CAP), to enhance their credentials and career prospects.

Choosing to study at Northern Arizona University is a step toward a successful and fulfilling career in business analytics. The combination of a robust curriculum, supportive services, and strong industry connections makes this program an excellent choice for aspiring professionals.