Sport Business MS

2 Years On Campus Masters Program

Drexel University

Program Overview

The Master of Science in Sport Business at Drexel University is designed for professionals already working in the sports industry and individuals looking to build a career in sports management and business. The programme combines core business education with specialised sports industry knowledge, allowing students to explore sports marketing, economics, finance, law, media relations, leadership, and event management while developing the strategic and managerial skills needed to succeed in professional sports organisations, collegiate athletics, sports agencies, and other sports-related businesses.

Curriculum Structure

Year 1: Business Foundations and Sports Industry Management

Students begin by developing essential business and management skills while exploring the commercial and organisational aspects of the sports industry. Core subjects include Measuring and Maximizing Financial Performance, Business Analytics for Managers, and Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach. Students also study Sports Industry Management, Sports Marketing, Sports Economics, and Sport Law, gaining an understanding of financial decision-making, sports marketing strategies, industry regulations, and the economic factors influencing sports organisations.

Year 2: Advanced Sports Management and Professional Development

Students advance their understanding of the sports industry through specialised subjects such as Social Issues in Sport and Sport Media and Public Relations. They can customise their studies through electives including Sports Ticket Sales and Strategies, Development and Fundraising Strategies in Sport, NCAA Compliance, Labor Relations and Collective Bargaining in Sport, and Sport Facilities and Event Management. Students also complete an experiential learning component through options such as Sports Industry Practicum, Leadership in Sport Management, Business Consulting, or an International Business Seminar and Residency, connecting classroom learning with practical business challenges.

Focus Areas

Sports Industry Management, Sports Marketing and Promotion, Sports Economics, Sports Law, Business Analytics, Financial Management, Sports Media and Public Relations, Social Issues in Sport, Sports Ticket Sales, Sports Event Management, Sports Facilities Management, NCAA Compliance, Sports Fundraising, Labour Relations, Collective Bargaining, and Sports Leadership.

Learning Outcomes

Graduates will be able to apply business principles and analytical tools to sports organisation management, develop effective sports marketing and promotional strategies, evaluate financial and economic challenges within the sports industry, understand legal and regulatory issues affecting sports organisations, manage sports events and facilities, oversee ticket sales and fundraising activities, analyse the relationship between sports and society, and lead teams while making strategic business decisions in professional and collegiate sports environments.

Professional Alignment (Accreditation)

Drexel University's Bennett S. LeBow College of Business holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB), an internationally recognised accreditation body for business schools. The Sport Business MS combines this accredited business education with specialised professional preparation in sports marketing, management, finance, operations, and leadership. The programme also incorporates experiential learning through industry practicums, consulting projects, and professional development opportunities.

Reputation (Employability Rankings)

Employment rate: 93% of LeBow master's and MBA graduates from the Class of 2025 were employed one year after graduation, according to Drexel's official employment statistics.
Job satisfaction: 96% of employed alumni from the same graduating class reported overall job satisfaction one year after graduation.
Industry connections: Graduates have pursued opportunities with organisations such as Aramark, Philadelphia 76ers, Professional Women's Hockey League, Special Olympics, and the University of Pennsylvania.
Career opportunities: The programme prepares students for positions such as Brand Manager, Sports Marketer, Facilities and Operations Manager, Intercollegiate Athletics Administrator, Athletic Communications Manager, and Sports Promotions Manager.

Experiential Learning (Research, Projects, Internships etc.)

At Drexel University, the MS in Sport Business program is designed to provide students with hands-on experiences that are essential for success in the dynamic sports industry. Through a combination of classroom learning and practical application, students gain valuable skills that prepare them for real-world challenges. The program leverages state-of-the-art facilities and resources, ensuring that students are well-equipped to thrive in their careers.

Here are some key aspects of the experiential learning opportunities available in the MS Sport Business program:

- Internships: Students have the chance to participate in internships with leading sports organizations, providing invaluable industry experience and networking opportunities.
- Group Projects: Collaborative projects allow students to work in teams, simulating real-world scenarios and enhancing teamwork and communication skills.
- Field Trips: The program includes visits to professional sports teams and organizations, offering insights into the operations and management of the sports industry.
- Digital Tools: Students gain proficiency in industry-standard software such as Salesforce and Tableau, which are crucial for data analysis and management in sports business.
- Research Facilities: Access to dedicated research labs and resources enables students to engage in cutting-edge research related to sports management and marketing.
- Libraries and Institutes: The Drexel Libraries provide extensive resources, including databases and journals specific to sports business, while the Center for Sport Management offers additional support and networking opportunities.
- Networking Events: Regular events with industry professionals help students build connections and learn from experienced leaders in the field.

These experiential learning components are integral to the MS Sport Business program, ensuring that graduates are not only knowledgeable but also ready to make an impact in the sports industry.

Progression & Future Opportunities

The MS in Sport Business at Drexel University prepares graduates for a dynamic career in the sports industry, equipping them with the skills and knowledge needed to excel in various roles. Alumni have successfully transitioned into positions such as Sports Marketing Manager, Event Coordinator, and Athletic Director. With a strong emphasis on practical experience and industry connections, this program opens doors to exciting opportunities in a rapidly evolving field.

Here’s how Drexel supports your journey toward a successful career in sport business:

- Career Services: Drexel offers dedicated career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Graduates of the program have a high employment rate, with many securing positions within six months of graduation. The average starting salary for alumni is competitive, often exceeding $60,000 annually.
- University–Industry Partnerships: Drexel has established strong connections with leading organizations in the sports sector, including the Philadelphia Eagles and the Philadelphia 76ers, providing students with invaluable networking opportunities and internships.
- Accreditation Value: The program is accredited by the Commission on Sport Management Accreditation (COSMA), ensuring that your degree holds significant value in the industry.
- Graduation Outcomes: Many graduates go on to hold influential positions in sports organizations, leveraging their Drexel education to drive innovation and success in their careers.

Further Academic Progression: After completing the MS in Sport Business, you may choose to further your studies by pursuing a Doctorate in Sport Management or an MBA with a focus on sports administration. This can enhance your expertise and open even more advanced career opportunities in academia, research, or high-level management roles within the sports industry.

Drexel University is committed to your success, and the MS in Sport Business is a fantastic step toward a fulfilling career in this exciting field.