Recent innovations in global sports consumption, the use of online and social media to engage and to build a fan base, and the implementation of redesigned sports business models have resulted in a range of issues and opportunities for individuals working in the sports industry. Successful professionals in this field now need to understand strategic business principles as they apply to different aspects of the global sports industry including communications and marketing, fiduciary relationships; the securing of capital used to build stadiums; and the principles involved in attaining fiscal responsibility in professional, collegiate, and amateur sports.



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