MA Media & Public Engagement

2 Years On Campus Masters Program

University of Colorado Boulder

Program Overview

The Master of Arts in Media and Public Engagement at the University of Colorado Boulder is an interdisciplinary program designed for students who want to use media as a tool for civic engagement, community building, and social change. Blending critical media studies with hands-on media production, the program prepares graduates to analyze contemporary media systems while creating impactful communication projects that address real-world social issues.

Curriculum Structure

Year 1

Students establish a strong theoretical foundation through core courses such as Theories of Mass Communication, Connected Media Practices, and Media Activism and Public Engagement. These modules explore the history, economics, institutions, and social implications of media while introducing students to the role of communication in promoting civic participation and public dialogue.

Students also begin developing practical research and media production skills through Methods of Media Practice and/or Research courses. During this stage, they gain experience creating projects using documentary media, multimedia websites, social media campaigns, interactive platforms, and other emerging communication technologies.

Year 2

The second year allows students to pursue an Area of Emphasis aligned with their professional and academic interests. Working closely with faculty, community organizations, nonprofit groups, and socially engaged corporations, students design innovative media interventions that address social, cultural, environmental, or political challenges.

The program culminates with a Thesis Project, where students integrate theory and practice into a substantial research or creative media project. This capstone experience demonstrates their ability to apply media scholarship, engage communities, and develop meaningful solutions to contemporary social issues.

Focus Areas

Media Studies; Public Engagement; Media Activism; Civic Communication; Social Change; Multimedia Storytelling; Documentary Media; Digital Media Practices; Community Building; Media Research.

Learning Outcomes

Develop expertise in media theory, public engagement, community-centered communication, media research, documentary production, multimedia storytelling, digital campaign development, social advocacy, and the design of media-driven solutions for social change.

Professional Alignment (Accreditation)

The program combines critical media scholarship with practical media training, preparing graduates for careers in government, media, public relations, cultural organizations, advocacy groups, and the nonprofit sector. Students collaborate with faculty and external partners on projects that address contemporary social challenges while building professional portfolios and research expertise.

Reputation (Employability Rankings)

The program is housed within the College of Communication, Media, Design and Information and is designed to train critical advocates for social change through interdisciplinary education and community engagement. Graduates are prepared for leadership and communication roles at both national and international levels across media, public affairs, nonprofit organizations, cultural institutions, and public engagement initiatives.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Colorado Boulder, the MA in Media & Public Engagement program is designed to immerse students in hands-on experiences that bridge theory and practice. You'll have access to state-of-the-art facilities and cutting-edge tools that will enhance your learning and prepare you for a successful career in media and public engagement. The program emphasizes experiential learning through collaborative projects, internships, and the use of advanced digital tools, ensuring that you graduate with practical skills that are highly valued in the industry.

Here are some key aspects of the experiential learning opportunities available in the program:

- Collaborative Projects: Engage in group projects that simulate real-world media campaigns, allowing you to work alongside peers and faculty to develop effective communication strategies.
- Internships: Gain valuable experience through internships with local organizations, media outlets, and public engagement initiatives, providing you with a chance to apply your skills in professional settings.
- Digital Tools: Utilize industry-standard software such as Adobe Creative Suite for design and video editing, as well as social media analytics tools to measure engagement and impact.
- Field Trips: Participate in field trips to media organizations, public relations firms, and community engagement events, offering insights into the practical applications of your studies.
- Research Laboratories: Access dedicated research labs equipped with the latest technology for media production and analysis, fostering an environment of innovation and creativity.
- Libraries and Resources: Benefit from extensive library resources, including the Media Library and the University Libraries, which provide access to a wealth of academic journals, media archives, and research materials.
- Institutes and Centers: Collaborate with institutes such as the Center for Media, Religion, and Culture, which focuses on the intersection of media and public engagement, providing additional learning and networking opportunities.

Progression & Future Opportunities

The MA in Media & Public Engagement at the University of Colorado Boulder prepares graduates for a dynamic range of careers in media, communication, and public engagement. Alumni often find themselves in roles such as Public Relations Specialist, Media Strategist, or Community Engagement Coordinator. This program equips students with the skills and knowledge necessary to thrive in these fields:

- University Services: The Career Services Center offers personalized career counseling, resume workshops, and networking events tailored to media and public engagement careers. Additionally, the CU Boulder Alumni Association provides valuable connections and mentorship opportunities.

- Employment Stats and Salary Figures: Graduates of the program have a strong employment rate, with over 85% securing jobs within six months of graduation. The average starting salary for alumni in related fields is around $55,000, with potential for growth as experience increases.

- University–Industry Partnerships: CU Boulder has established partnerships with leading organizations such as the Boulder Chamber of Commerce and local media outlets, providing students with internship opportunities and real-world experience.

- Long-term Accreditation Value: The program is accredited by the Higher Learning Commission, ensuring that your degree holds value in the job market and meets high educational standards.

- Graduation Outcomes: Graduates have gone on to work with non-profits, government agencies, and private sector companies, making significant impacts in their communities and industries.

Further Academic Progression: After completing the MA in Media & Public Engagement, students have the option to pursue further studies, such as a PhD in Communication or related fields. This can open doors to academic positions, advanced research opportunities, or specialized roles in media and public policy. Additionally, students may choose to engage in professional development courses or certifications to enhance their expertise and career prospects.