Master of Arts in Journalism and Mass Communication

2 Years On Campus Masters Program

University of Oklahoma

Program Overview

The Master of Arts in Journalism and Mass Communication at the University of Oklahoma's Gaylord College of Journalism and Mass Communication is designed for students seeking advanced expertise in media research, communication theory, journalism, and mass communication. Whether your goal is a professional career in media and communication or preparation for doctoral study, the program offers flexible pathways through Thesis, Non-Thesis, and Professional Project options.

Curriculum Structure

Year 1

Students begin by developing a strong theoretical and research foundation through courses such as Conceptual Issues in Graduate Study in Journalism and Mass Communication, Mass Communication Theory, and Introduction to Research Methods in Mass Communication. These courses help students understand key communication concepts, media effects, scholarly research approaches, and the evolving role of journalism in society.

Students pursuing the thesis track further strengthen their methodological expertise through Qualitative Research Methods or Quantitative Research Methods, while professional-track students engage with Readings in Mass Communication and Professional Practices courses that connect academic knowledge with industry applications.

Year 2

As students advance, they tailor the program through graduate electives in journalism and mass communication as well as interdisciplinary coursework from related academic areas. This flexibility allows students to specialize in areas such as media studies, journalism, strategic communication, digital media, public communication, and communication research.

The program culminates in either a Research for Master's Thesis, a Graduate Project, or a professional capstone experience. Through these culminating projects, students demonstrate their ability to conduct original research, analyze complex communication issues, and apply advanced knowledge to real-world media challenges.

Focus Areas

Mass Communication Theory; Journalism Research; Media Studies; Communication Research Methods; Strategic Communication; Digital Media; Public Communication; Media Effects; Interdisciplinary Communication Studies.

Learning Outcomes

Develop expertise in communication theory, media analysis, qualitative and quantitative research methods, critical thinking, scholarly writing, media evaluation, strategic communication, and the application of research to journalism and mass communication challenges.

Professional Alignment (Accreditation)

The program offers multiple completion pathways, including Thesis, Non-Thesis, and Professional Project options, allowing students to align their graduate experience with academic, research, or industry-focused career goals. The curriculum emphasizes both scholarly inquiry and professional development, preparing graduates for communication leadership, media professions, and doctoral study.

Reputation (Employability Rankings)

Housed within the Gaylord College of Journalism and Mass Communication, the program benefits from a strong reputation in journalism, media studies, and communication education. Graduates develop advanced research capabilities, analytical thinking skills, and professional expertise that support careers in journalism, media organizations, strategic communication, public relations, corporate communication, government agencies, nonprofit organizations, and higher education.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Oklahoma, the Master of Arts in Journalism and Mass Communication program is designed to provide students with hands-on experiences that are essential for success in today’s fast-paced media landscape. Students have access to state-of-the-art facilities and cutting-edge tools that enhance their learning and prepare them for real-world challenges. The program emphasizes experiential learning through various opportunities that allow students to apply their knowledge in practical settings.

Here are some key aspects of the experiential learning opportunities available in the program:

- Multimedia Production Facilities: Students can utilize advanced studios equipped with the latest technology for video and audio production, allowing them to create high-quality content.

- Digital Media Labs: Access to labs with software such as Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) enables students to develop their skills in graphic design, video editing, and digital storytelling.

- Internship Opportunities: The program encourages students to engage in internships with local media outlets, advertising agencies, and public relations firms, providing invaluable real-world experience and networking opportunities.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work together on campaigns, research, and media production, fostering teamwork and communication skills.

- Field Trips: Students often participate in field trips to media organizations, conferences, and industry events, giving them insights into the professional world and current trends in journalism and mass communication.

- Research Laboratories: The university offers dedicated research facilities where students can conduct studies on media effects, audience analysis, and communication strategies, enhancing their analytical skills.

- Libraries and Resources: The OU libraries provide extensive resources, including access to databases, archives, and journals that are crucial for research and staying updated on industry developments.

- Institute for Media Innovation: This institute focuses on the intersection of technology and media, offering students opportunities to engage in innovative projects and research that push the boundaries of traditional journalism.

Progression & Future Opportunities

The Master of Arts in Journalism and Mass Communication at the University of Oklahoma equips graduates with the skills and knowledge necessary to thrive in a dynamic media landscape. Alumni often find themselves in exciting roles such as digital content creators, public relations specialists, and multimedia journalists. With a strong foundation in both theory and practical application, graduates are well-prepared to make a significant impact in their chosen fields:

- University Services: The university offers dedicated career services, including resume workshops, interview preparation, and networking events tailored specifically for journalism and mass communication students.
- Employment Stats and Salary Figures: According to recent data, over 90% of graduates secure employment within six months of graduation, with starting salaries averaging around $50,000 annually, depending on the role and location.
- University–Industry Partnerships: The University of Oklahoma has established partnerships with leading media organizations and local news outlets, providing students with internship opportunities and real-world experience that enhances their employability.
- Long-term Accreditation Value: The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that the education you receive meets high standards recognized by employers across the industry.
- Graduation Outcomes: Graduates have gone on to work for prestigious organizations such as The New York Times, NPR, and various digital media startups, showcasing the program's strong reputation and the success of its alumni.

Further Academic Progression: After completing the Master of Arts in Journalism and Mass Communication, you may choose to pursue a Ph.D. in Communication or a related field, which can open doors to academic positions, advanced research opportunities, or specialized roles in media policy and analysis. This pathway not only deepens your expertise but also enhances your qualifications for leadership roles in academia or industry.