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15 Months On Campus Masters Program
Northwestern UniversityIntegrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents.
IMC combines qualitative understanding of consumers with large-scale analytics to develop strategic communications and content that build and maintain strong brands. Grounded in advertising, public relations and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.
• Application • A U.S. bachelor’s degree or its international equivalent from a college or university of recognized standing • Transcripts • Professional Statement • Letters of Recommendation (2) • CV • GRE / GMATCommunication ManagerConsultant
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