MA in Strategic Communication Design

1 Years On Campus Masters Program

University of Colorado Boulder

Program Overview

CU Boulder’s Master of Science in Strategic Communication Design (MSCD) is a one-year, 39-credit professional master’s that prepares early-career creatives for roles in Experience Design and Creative Advertising. It is ideal if you want to build a portfolio in brand design, UX, copywriting, art direction, or content creation while learning a human-centered, entrepreneurial approach to creative problem-solving.

Curriculum Structure

Across the 12-month program, you learn through a professional studio model in downtown Boulder, working with faculty who have real-world industry experience. You develop skills in user experience design, brand strategy, creative concepting, content creation, and the use of emerging technologies within your personal creative process.

The curriculum is organized around two track options: Experience Design and Creative Advertising. In the Experience Design route, you focus on human-centered design methods and user experience practice; in Creative Advertising, you develop concept-driven brand and campaign work across copywriting, art direction, and content creation.

By the end of the program, you complete portfolio-ready projects that demonstrate your ability to identify problems, develop creative solutions, and communicate strategically for real audiences. The program is intentionally designed so that your final work can function as a competitive professional portfolio.

Focus Areas

Experience design, creative advertising, brand design, user experience design, art direction, copywriting, content creation, human-centered design, entrepreneurial problem-solving, and emerging creative technologies.

Learning Outcomes

You will learn to apply human-centered design methods to complex communication challenges, create strategic brand and campaign work, develop user-centered digital experiences, use new technologies in your creative process, and produce a professional portfolio that demonstrates your creative and strategic capabilities.

Professional Alignment

The program is directly aligned with creative industry roles in user experience design, brand design, art direction, and copywriting. Its professional studio setting, practitioner faculty, and portfolio-focused structure are designed to help you move confidently into creative employment immediately after graduation.

Reputation and Employability

CU Boulder reports that MSCD graduates have accepted roles at organizations including Google, Apple, BBH, Wieden, Uber, and Spotify, while others have launched their own businesses. The program’s one-year format, professional faculty, and downtown Boulder studio environment make it a strong option if you want a fast, career-focused route into the creative industries.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Colorado Boulder, the MA in Strategic Communication Design program is designed to immerse students in hands-on experiences that build practical skills essential for success in the field. Students have access to state-of-the-art facilities and cutting-edge tools that enhance their learning and creativity. The program emphasizes collaboration and real-world application, ensuring that graduates are well-prepared to tackle the challenges of strategic communication in various contexts.

Here are some key aspects of the experiential learning opportunities available in the program:

- Collaborative Projects: Engage in group projects that simulate real-world scenarios, allowing you to work alongside peers and industry professionals to develop strategic communication solutions.

- Internship Opportunities: Gain valuable experience through internships with local and national organizations, providing you with insights into the industry and enhancing your professional network.

- Access to Advanced Software: Utilize industry-standard software such as Adobe Creative Suite, Sketch, and other digital tools that are essential for design and communication projects.

- Field Trips: Participate in field trips to leading communication firms and agencies, offering firsthand exposure to the industry and networking opportunities with professionals.

- Dedicated Labs and Studios: Work in specialized labs and studios equipped with the latest technology for design, multimedia production, and research, fostering an innovative learning environment.

- Research Facilities: Take advantage of research centers that focus on communication strategies, allowing you to explore new ideas and contribute to ongoing projects.

- Libraries and Resources: Access extensive library resources, including databases and archives, to support your research and project development.

- Institute Collaborations: Benefit from partnerships with various institutes on campus that focus on communication, design, and technology, providing additional learning and networking opportunities.

Progression & Future Opportunities

The MA in Strategic Communication Design at the University of Colorado Boulder prepares graduates for a dynamic career in communication and design, equipping them with the skills needed to thrive in various industries. Graduates often find themselves in roles such as Communication Strategist, Brand Manager, and User Experience Designer. With a strong foundation in strategic thinking and design principles, you’ll be well-positioned to make a significant impact in your chosen field:

- University Services: The university offers dedicated career services, including resume workshops, interview preparation, and networking events tailored to connect students with industry professionals.
- Employment Stats and Salary Figures: According to recent data, over 90% of graduates secure employment within six months of graduation, with starting salaries averaging around $60,000, depending on the role and location.
- University–Industry Partnerships: CU Boulder has established partnerships with leading companies in the communication and design sectors, providing students with internship opportunities and real-world projects that enhance their learning experience.
- Long-term Accreditation Value: The program is accredited by the Higher Learning Commission, ensuring that your degree holds value and recognition in the job market for years to come.
- Graduation Outcomes: Alumni have gone on to work for prestigious organizations such as Google, Adobe, and various non-profits, showcasing the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing the MA in Strategic Communication Design, you may choose to further your studies by pursuing a PhD in Communication or a related field. This advanced degree can open doors to academic positions, research opportunities, and higher-level roles in strategic communication and design. Additionally, you could explore specialized certifications or workshops to enhance your skills in emerging areas such as digital marketing or data analytics, keeping you at the forefront of industry trends.