MA in Strategic Communication

2 Years On Campus Masters Program

University of North Carolina Chapel Hill

Program Overview

The Master of Arts in Media and Communication at the University of North Carolina at Chapel Hill is offered through the UNC Hussman School of Journalism and Media. The program is designed for students interested in understanding the evolving media landscape, examining the relationship between media and society, and developing advanced research and analytical skills for careers in communication, media, academia and related industries.

Focus Areas:

Journalism, Strategic Communication, Theory and Research, Mass Communication, Media Studies, Public Relations, Advertising, Digital Communication, Media Law, Communication Research, Media Analytics, Political Communication, Strategic Planning, Audience Research, Media and Society.

Learning Outcomes:

Develop advanced communication and media knowledge, apply theoretical concepts to contemporary media issues, conduct communication research, analyze media audiences and communication trends, develop professional reporting and strategic communication skills, evaluate media ethics and legal issues, create effective communication campaigns, strengthen analytical and critical-thinking abilities, and prepare for leadership roles in media and communication industries.

Professional Alignment (Accreditation):

The UNC Hussman School of Journalism and Media is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). The program combines professional training, communication theory and research, preparing students for careers in journalism, advertising, public relations, strategic communication and academic research.

Reputation (Employability & Recognition):

UNC Hussman has an established reputation for journalism and communication education, with professional training and research opportunities across its three master's areas of study.

Three specialized areas: Journalism, Strategic Communication, and Theory and Research, allowing students to pursue different professional and academic pathways.
Industry preparation: Strategic Communication students develop skills relevant to advertising agencies, corporations, nonprofit organizations and government.
Professional experience: Students gain practical experience through reporting, internships, campaign development and capstone projects.
Research opportunities: Theory and Research graduates can pursue doctoral studies, university teaching and communication research positions.
Professional recognition: The school maintains ACEJMC accreditation and provides access to experienced faculty and industry-focused learning.

Experiential Learning (Research, Projects, Internships etc.)

At the University of North Carolina at Chapel Hill, the MA in Strategic Communication program is designed to provide students with hands-on experiences that bridge the gap between theory and practice. Students engage in real-world projects, collaborate with peers, and utilize state-of-the-art facilities and tools that prepare them for successful careers in communication. The program emphasizes experiential learning through various opportunities that enhance practical skills and foster professional growth.

Here are some key aspects of experiential learning in the MA in Strategic Communication program:

- Collaborative Projects: Students work on group projects that simulate real-world communication challenges, allowing them to develop teamwork and leadership skills.
- Internship Opportunities: The program encourages students to pursue internships with leading organizations, providing invaluable industry experience and networking opportunities.
- Digital Tools and Software: Students gain proficiency in industry-standard software such as Adobe Creative Suite, social media analytics tools, and content management systems, equipping them with essential digital skills.
- Field Trips: The program includes field trips to local agencies and organizations, offering students insights into the practical applications of strategic communication in various settings.
- Research Facilities: Access to dedicated research labs and resources, including the UNC Libraries, allows students to conduct in-depth research and stay updated on the latest trends in communication.
- Guest Speakers and Workshops: The program frequently hosts industry professionals who share their expertise through workshops and lectures, providing students with real-world insights and advice.
- Communication Labs: Students can utilize specialized labs designed for communication practice, including spaces for video production and multimedia storytelling.

Progression & Future Opportunities

The MA in Strategic Communication at the University of North Carolina Chapel Hill prepares graduates for a dynamic career in communication, equipping them with the skills needed to excel in various roles. Alumni often find themselves in positions such as Communication Manager, Public Relations Specialist, and Marketing Strategist, leveraging their expertise to drive impactful communication strategies. Here’s what you can expect from this program:

- University Services: The Career Services team offers personalized career counseling, resume workshops, and networking events tailored to connect students with industry professionals.
- Employment Stats and Salary Figures: Graduates of the program report a high employment rate, with many securing positions within six months of graduation. The average starting salary for alumni is competitive, often exceeding $60,000 annually.
- University–Industry Partnerships: UNC Chapel Hill has established partnerships with leading organizations such as the American Marketing Association and the Public Relations Society of America, providing students with valuable internship and job placement opportunities.
- Long-term Accreditation Value: The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that your degree holds significant value in the job market.
- Graduation Outcomes: Over 90% of graduates report satisfaction with their education and feel well-prepared for their careers, highlighting the program's effectiveness in meeting industry demands.

Further Academic Progression: After completing the MA in Strategic Communication, you may choose to further your studies by pursuing a Ph.D. in Communication or related fields. This advanced degree can open doors to academic positions, research opportunities, and specialized roles in communication strategy and policy. Additionally, you could explore certifications in digital marketing or public relations to enhance your expertise and marketability in the ever-evolving communication landscape.