MS Strategic Communication

2 Years On Campus Masters Program

University of Oregon

Program Overview

The MS in Strategic Communication at the University of Oregon is designed for individuals looking to enhance their communication skills and strategic thinking in a rapidly evolving media landscape. This program is ideal for aspiring communication professionals who want to develop a deep understanding of communication theory and practice while gaining hands-on experience in various strategic communication contexts.

Curriculum Structure

In the first year, students will dive into foundational concepts with courses such as "Strategic Communication Theory" and "Research Methods in Communication." These courses provide a solid grounding in the principles of strategic communication and equip students with essential research skills to analyze communication strategies effectively.

In the final year, students will focus on advanced topics through courses like "Integrated Marketing Communication" and "Communication Campaigns." This capstone experience allows students to synthesize their learning by developing comprehensive communication campaigns, showcasing their ability to integrate various communication channels and strategies effectively.

Focus Areas: Digital Communication, Crisis Management, Integrated Marketing

Learning Outcomes: Strategic Thinking, Research Proficiency, Campaign Development

Professional Alignment (Accreditation): The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

Reputation (Employability Rankings): The University of Oregon consistently ranks highly in employability, with recent statistics showing that over 90% of graduates secure employment within six months of graduation.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Oregon, the MS in Strategic Communication program is designed to provide students with hands-on, practical experiences that are essential for success in the dynamic field of communication. Students engage in real-world projects, collaborate with peers, and utilize state-of-the-art facilities and tools that enhance their learning and prepare them for their future careers. The program emphasizes experiential learning through various opportunities that allow students to apply theoretical knowledge in practical settings.

Here are some key aspects of experiential learning in the MS Strategic Communication program:

- Collaborative Projects: Students work on group projects that simulate real-world communication challenges, fostering teamwork and problem-solving skills.
- Internship Opportunities: The program encourages internships with local businesses, non-profits, and media organizations, providing valuable industry experience and networking opportunities.
- Digital Tools and Software: Students gain proficiency in industry-standard software such as Adobe Creative Suite, social media analytics tools, and content management systems, equipping them with essential digital skills.
- Field Trips: The program includes field trips to communication agencies and media outlets, allowing students to observe professionals in action and gain insights into industry practices.
- Research Laboratories: Access to dedicated research labs enables students to conduct studies and projects that contribute to their understanding of strategic communication.
- Libraries and Resources: The UO Libraries offer extensive resources, including databases and archives, that support research and project work in communication.
- Institute for Public Communication: This institute provides additional resources and opportunities for students to engage in community-focused communication projects.

Progression & Future Opportunities

The MS in Strategic Communication at the University of Oregon prepares graduates for a dynamic career in various communication roles, equipping them with the skills needed to excel in today’s fast-paced media landscape. Graduates often find themselves in positions such as Communication Manager, Public Relations Specialist, and Digital Marketing Strategist. With a strong foundation in strategic thinking and practical application, the program opens doors to numerous opportunities in both the public and private sectors.

Here’s what you can expect from the program and the support available to you:

- University Services: The University of Oregon offers dedicated career services, including resume workshops, interview preparation, and networking events tailored specifically for communication students. The School of Journalism and Communication also provides access to industry professionals through guest lectures and mentorship programs.

- Employment Stats and Salary Figures: According to recent data, over 90% of graduates from the program secure employment within six months of graduation, with starting salaries averaging around $60,000, depending on the role and location.

- University–Industry Partnerships: The University of Oregon has established partnerships with leading organizations such as Nike, Intel, and various local agencies, providing students with internship opportunities and real-world projects that enhance their learning experience.

- Long-term Accreditation Value: The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that the curriculum meets high standards of quality and relevance in the field.

- Graduation Outcomes: Alumni of the program have gone on to work for prestigious companies and organizations, showcasing the program's effectiveness in preparing students for successful careers in strategic communication.

Further Academic Progression: After completing the MS in Strategic Communication, you may choose to further your studies by pursuing a PhD in Communication or related fields. This advanced degree can open up opportunities in academia, research, or high-level consultancy roles, allowing you to contribute to the field at a deeper level. Additionally, you might consider specialized certifications in areas such as digital marketing or public relations to enhance your expertise and marketability.