Communication and Information, MS

2 Years On Campus Masters Program

University of Tennessee

Program Overview

The Master of Science in Communication and Information at the University of Tennessee, Knoxville, is an interdisciplinary graduate programme designed to prepare students for professional, leadership, and management roles across the communication industry. Students choose from four on-campus concentrations—Advertising, Communication Studies, Journalism and Media, or Public Relations—allowing them to develop specialised expertise while strengthening their research, strategic thinking, and professional communication skills.

Curriculum Structure

Year 1: Students begin by developing a foundation in communication concepts, research methods, and the professional practices relevant to their chosen concentration. Depending on their specialisation, they explore areas such as advertising research, creative strategy, interpersonal and organisational communication, digital journalism, multimedia production, public relations planning, and strategic communication.

Year 2: Students advance into specialised graduate coursework and apply their knowledge through research, professional projects, or other concentration-specific requirements. Advertising students can focus on campaign development, media planning, and client relations; Communication Studies students develop expertise in interpersonal and organisational communication; Journalism and Media students strengthen their digital production and media leadership skills; and Public Relations students develop strategic communication, media relations, and crisis-management capabilities.

Note: The university organises the curriculum by concentration rather than publishing one common year-by-year course sequence for all students. Course selection and requirements are managed by the relevant academic school.

Focus Areas

Advertising, Communication Studies, Journalism and Media, Public Relations, advertising research, creative strategy, media planning, interpersonal communication, organisational communication, digital journalism, multimedia production, media management, strategic communication, public relations planning, crisis communication.

Learning Outcomes

Graduates develop the ability to apply communication theories and concepts, use qualitative and quantitative research methods, analyse communication practices across organisations and society, and address professional challenges within their chosen field. They also build the practical, analytical, and strategic skills needed to enter communication-related professions or pursue further academic research.

Professional Alignment (Accreditation)

The university does not list a specific professional accreditation for this interdisciplinary master's programme. Its curriculum combines theoretical knowledge, research methods, and concentration-specific professional preparation, helping students develop skills relevant to their chosen communication field.

Reputation

The programme is offered through the University of Tennessee's College of Communication and Information, which operates within a Research 1 university. Students can work with faculty on research projects, receive academic and career guidance, and participate in professional organisations and research activities. The university publishes examples of graduate career roles across all four concentrations, but does not specify a programme-level employability ranking or graduate employment rate.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Tennessee, the MS in Communication and Information program is designed to provide students with hands-on experiences that bridge the gap between theory and practice. Students engage in a variety of experiential learning opportunities that equip them with the practical skills needed to excel in the dynamic fields of communication and information. With access to state-of-the-art facilities and cutting-edge tools, students can immerse themselves in real-world projects and collaborative learning environments.

Here are some key aspects of experiential learning in the MS Communication and Information program:

- Digital Media Labs: Students have access to advanced digital media labs equipped with the latest software for video editing, graphic design, and audio production, including Adobe Creative Suite and Final Cut Pro.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work in teams to solve real-world communication challenges, fostering teamwork and leadership skills.

- Internships: The program encourages internships with local and national organizations, providing students with valuable industry experience and networking opportunities.

- Field Trips: Students participate in field trips to media organizations, tech companies, and communication agencies, gaining insights into industry practices and trends.

- Research Laboratories: Designated research labs support student-led projects and faculty research, allowing students to engage in innovative studies related to communication technologies and information systems.

- Libraries and Resources: The University of Tennessee boasts extensive library resources, including specialized collections in communication and information, providing students with access to a wealth of research materials.

- Institute for Communication Research: This institute offers students opportunities to engage in cutting-edge research and collaborate with faculty on projects that address contemporary communication issues.

- Student Organizations: Joining student organizations related to communication and information allows students to enhance their skills, network with peers, and participate in workshops and events.

These experiential learning opportunities not only enhance your academic experience but also prepare you for a successful career in communication and information.

Consider applying to the MS Communication and Information program at the University of Tennessee to take advantage of these enriching experiences!

Progression & Future Opportunities

The MS in Communication and Information at the University of Tennessee prepares graduates for a dynamic range of careers in communication, media, and information management. With a strong emphasis on practical skills and theoretical knowledge, students can expect to pursue roles such as Communication Manager, Digital Marketing Specialist, and Information Architect. The program equips you with the tools to thrive in a rapidly evolving job market:

- University Services: The Career Development Center offers personalized career counseling, resume workshops, and networking events to connect students with potential employers. Additionally, the university's internship program provides hands-on experience in real-world settings.

- Employment Stats and Salary Figures: Graduates of the program have a high employment rate, with over 90% securing jobs within six months of graduation. The average starting salary for graduates is around $55,000, with potential for growth as you gain experience.

- University–Industry Partnerships: The University of Tennessee has established partnerships with leading companies in the communication and technology sectors, such as IBM and Verizon, providing students with exclusive internship and job placement opportunities.

- Long-term Accreditation Value: The program is accredited by the Council on Accreditation of Parks, Recreation, Tourism, and Related Professions (COAPRT), ensuring that your degree holds value in the job market for years to come.

- Graduation Outcomes: Alumni have gone on to work for prestigious organizations, including major media outlets and Fortune 500 companies, showcasing the program's strong reputation and the success of its graduates.

Further Academic Progression: After completing the MS in Communication and Information, you may choose to further your studies by pursuing a Ph.D. in Communication or Information Sciences. This advanced degree can open doors to academic positions, research opportunities, and specialized roles in high-level consultancy or policy-making. The foundation you build in this master's program will serve you well as you explore these advanced academic avenues.

Choosing the University of Tennessee for your graduate studies means investing in a future filled with opportunities and growth. We’re excited to see where your journey takes you!