MA Strategic Communication

1 Year On Campus Masters Program

American University

Program Overview

The Master of Arts (MA) in Strategic Communication at American University is a 30-credit graduate program offered through the School of Communication, with both on-campus and online study options. The program prepares students to develop persuasive communication campaigns, manage organizational reputation, engage diverse audiences and use traditional and digital media strategically. It is suitable for aspiring and experienced professionals interested in public relations, corporate communication, advocacy and global communication.

Curriculum Structure:

The curriculum combines core communication courses, specialized electives and a final capstone project. Full-time on-campus students can generally complete the degree in one year, while part-time students have a more flexible study schedule. The online option follows an accelerated eight-week course format and is designed for completion in approximately 20 months.

Core Coursework: Students develop a foundation in strategic communication, theory, research and professional writing through COMM-640 – Principles of Strategic Communication, COMM-644 – Writing for Strategic Communication, COMM-735 – Communication Theory, and COMM-738 – Research for Strategic Communication.
Specialization and Electives: Students customize their studies through elective courses and concentrations such as Advocacy and Social Impact, Digital Communication Strategies and Analytics, Corporate Communication and Reputation, International Strategic Communication, and Diversity and Multicultural Communication. Relevant courses include COMM-540 – Social Marketing for Social Impact, COMM-608 – Social Media Strategies and Tactics, and COMM-641 – Crisis Communication.
Final Stage: Students complete COMM-744 – Strategic Communication Capstone, applying their research, writing and campaign-planning skills to a substantial communication project. The capstone helps students demonstrate their ability to develop, implement and evaluate strategic communication initiatives.

Focus Areas:

Strategic Communication, Public Relations, Corporate Communication, Digital Communication, Communication Analytics, Advocacy and Social Impact, Crisis Communication, International Communication, Reputation Management, Social Media Strategy, Diversity and Multicultural Communication, Communication Research, Campaign Planning

Learning Outcomes:

Graduates develop the ability to design strategic communication campaigns, conduct qualitative and quantitative research, create persuasive messages and evaluate communication effectiveness. They strengthen their professional writing, digital media planning, audience analysis, crisis management and organizational communication skills. The program also builds leadership, analytical thinking and cross-cultural communication abilities, preparing graduates to manage communication challenges across corporate, nonprofit, government and international organizations.

Professional Alignment (Accreditation):

The on-campus MA in Strategic Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). American University identifies it as the only graduate program in Strategic Communication in the Washington, DC area with this accreditation. The online version is not currently ACEJMC-accredited, although the university states that its curriculum maintains comparable academic standards. American University is also institutionally accredited by the Middle States Commission on Higher Education (MSCHE).

Reputation (Employability & Recognition):

American University's location in Washington, DC, provides students with access to government agencies, public relations firms, advocacy organizations, international institutions and corporate communication networks. The program highlights alumni working in public relations, marketing, corporate communication and media management. Students can also develop industry-relevant skills through certifications and training opportunities involving Meltwater, Hootsuite and Google Analytics. Graduates can pursue careers as strategic communication managers, public relations specialists, corporate communications directors, digital media strategists, crisis communication consultants, advocacy campaign managers and reputation management professionals.

Experiential Learning (Research, Projects, Internships etc.)

At American University, the MA in Strategic Communication program is designed to provide students with hands-on experience that translates theory into practice. You'll have access to state-of-the-art facilities and tools that enhance your learning and prepare you for a successful career in the field. The program emphasizes experiential learning through various opportunities, including internships, collaborative projects, and the use of industry-standard software.

Here are some key aspects of the experiential learning opportunities available in the MA Strategic Communication program:

- Internships: Students are encouraged to pursue internships with leading organizations in Washington, D.C., allowing you to gain real-world experience and build a professional network.

- Group Projects: Collaborative projects are a core component of the curriculum, enabling you to work with peers on strategic communication campaigns that simulate real-world challenges.

- Digital Tools: You'll gain proficiency in industry-standard software such as Adobe Creative Suite, social media analytics tools, and content management systems, equipping you with the skills needed in today’s digital landscape.

- Field Trips: The program often includes visits to communication agencies, media outlets, and non-profit organizations, providing insights into the industry and networking opportunities.

- Research Facilities: Access to dedicated research labs and resources, including the AU Library and the School of Communication’s specialized labs, supports your academic and professional projects.

- Guest Speakers and Workshops: Regular events featuring industry professionals offer valuable insights and practical knowledge, enhancing your learning experience.

- Communication Institute: The School of Communication houses the Communication Institute, which provides additional resources and support for students pursuing strategic communication.

Progression & Future Opportunities

The MA in Strategic Communication at American University equips graduates with the skills and knowledge needed to excel in a rapidly evolving communication landscape. Alumni of this program often find themselves in influential roles such as Communication Manager, Public Relations Specialist, and Digital Marketing Strategist. With a strong foundation in strategic thinking and practical application, graduates are well-prepared to make a significant impact in their chosen fields.

Here’s what you can expect in terms of progression and opportunities:

- University Services: American University offers robust career services, including personalized career counseling, resume workshops, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: Graduates of the program report a high employment rate, with many securing positions within six months of graduation. The average starting salary for alumni is competitive, often exceeding $60,000 annually.
- University–Industry Partnerships: The program has established partnerships with leading organizations in the communication sector, providing students with internship opportunities and real-world projects that enhance their learning experience.
- Long-term Accreditation Value: The MA in Strategic Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that the curriculum meets high educational standards and is recognized by employers.
- Graduation Outcomes: Graduates leave the program with a comprehensive portfolio showcasing their strategic communication skills, making them attractive candidates in the job market.

Further Academic Progression: After completing the MA in Strategic Communication, students have the option to pursue further studies, such as a PhD in Communication or related fields. This can open doors to academic positions, advanced research opportunities, or specialized roles in communication strategy and policy development. Additionally, graduates may choose to obtain professional certifications in areas like digital marketing or public relations to further enhance their credentials and career prospects.