Communication, Digital Media Strategies, M.A.

2 Years On Campus Masters Program

Georgia State University

Program Overview

The Master of Arts in Communication with a concentration in Digital Media Strategies at Georgia State University prepares students to become skilled communication professionals in the evolving digital media industry. The programme combines communication theory with practical training in public relations, digital journalism, social media, television, and cross-platform content production. Designed for both working professionals and early-career media practitioners, it helps students strengthen their strategic communication skills and learn to create, distribute, and evaluate effective digital messages across different platforms.

Curriculum Structure

The programme requires a minimum of 36 semester credit hours and follows a non-thesis structure. Students complete core communication courses, applied media skills courses, media studies courses, and capstone digital media experiences. They must also complete an approved research paper or an approved portfolio demonstrating their academic and practical abilities.

Core Coursework: Students begin by developing a foundation in communication theory, research, and media practices through 12 credit hours of core courses. These courses help students understand communication processes, media environments, and the relationship between theory and professional practice.

Applied Media Skills: Students complete 12 credit hours of selected applied media courses, developing practical abilities in areas such as digital content creation, journalism, public relations, and cross-platform media production. This part of the curriculum focuses on creating professional communication materials and using digital technologies effectively.

Media Studies and Capstone: Students complete 9 credit hours of selected Media Studies courses and 3 credit hours of capstone digital media experiences. These courses allow students to examine media industries, communication practices, and contemporary digital environments while applying their knowledge through a final project or professional portfolio.

Focus Areas

Digital Media Strategies, Strategic Communication, Public Relations, Digital Journalism, Social Media Communication, Cross-Platform Media Production, Corporate Communication, Media Studies, Communication Theory, Digital Content Creation, Persuasive Messaging, Media Research, Broadcast Journalism, Health Communication, Entertainment News, Applied Media Skills.

Learning Outcomes

Develop advanced communication and digital media skills; create and evaluate persuasive communication messages; produce content for multiple media platforms; apply communication theories to professional media practices; understand digital journalism and public relations strategies; analyse contemporary media environments; use cross-platform production technologies; develop effective social media communication strategies; evaluate the impact of digital communication campaigns; connect theoretical knowledge with practical communication challenges; prepare professional media projects and portfolios.

Professional Alignment (Accreditation)

The programme prepares graduates for careers in public relations, digital journalism, corporate communication, social media management, broadcast media, health communication, and entertainment news. Students develop practical skills in content production, strategic messaging, media analysis, and cross-platform communication, which are valuable in public relations agencies, media organisations, corporations, nonprofit organisations, and government institutions. The programme does not specify a separate professional accreditation for this degree.

Reputation (Employability Rankings)

Georgia State University's location in Atlanta provides students with access to a major media and communications market, creating opportunities to connect academic learning with professional media environments. The university highlights graduates working in areas such as journalism, public relations, digital media, and organisational communication. A graduate of the Digital Media Strategies programme, for example, joined the Atlanta BeltLine's communications team after completing the degree in May 2025. The university does not publish a specific QS or Guardian employability ranking for this programme.

Experiential Learning (Research, Projects, Internships etc.)

At Georgia State University, the MA in Communication Digital Media Strategies program is designed to immerse students in hands-on experiences that equip them with the practical skills needed to thrive in today’s digital landscape. Students have access to state-of-the-art facilities and tools that enhance their learning and prepare them for real-world challenges. The program emphasizes experiential learning through various projects, internships, and collaborative opportunities, ensuring that graduates are not only knowledgeable but also highly skilled.

Here are some key aspects of the experiential learning opportunities available in the program:

- Digital Media Labs: Students can utilize advanced digital media labs equipped with the latest software and hardware for video production, graphic design, and audio editing.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work together on real-world campaigns and strategies, fostering teamwork and communication skills.

- Internships: The program encourages students to engage in internships with local businesses and organizations, providing invaluable industry experience and networking opportunities.

- Field Trips: Students often participate in field trips to media companies, advertising agencies, and tech startups, gaining insights into industry practices and trends.

- Research Facilities: Access to dedicated research labs allows students to conduct studies on digital communication trends and media effectiveness.

- Libraries and Resources: The Georgia State University Library offers extensive resources, including databases and archives, that support research and project work in communication and media.

- Guest Lectures and Workshops: The program frequently hosts industry professionals for guest lectures and hands-on workshops, giving students exposure to current practices and innovations in digital media.

Progression & Future Opportunities

Pursuing an MA in Communication Digital Media Strategies at Georgia State University opens the door to a variety of exciting career opportunities. Graduates often find themselves in roles such as Digital Marketing Manager, Social Media Strategist, and Content Development Specialist. With the skills and knowledge gained from this program, you’ll be well-prepared to thrive in the dynamic field of digital communication.

Here’s how Georgia State supports your journey toward success:

- Career Services: The university offers dedicated career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Graduates from the program have reported a high employment rate, with many securing positions within six months of graduation. The average starting salary for alumni in related fields is around $60,000, with potential for growth as you gain experience.
- University–Industry Partnerships: Georgia State has established strong connections with local businesses and organizations, providing students with internship opportunities and real-world projects that enhance learning and employability.
- Accreditation: The program is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring that your degree holds long-term value in the job market.
- Graduation Outcomes: Alumni have successfully transitioned into leadership roles and have reported high levels of job satisfaction, often citing the program's practical approach and industry relevance as key factors in their success.

Further Academic Progression: After completing your MA in Communication Digital Media Strategies, you may choose to further your studies by pursuing a Ph.D. in Communication or a related field. This advanced degree can open doors to academic positions, research opportunities, and specialized roles in communication strategy and media analysis. Additionally, you could explore certifications in digital marketing or data analytics to enhance your expertise and marketability in the ever-evolving digital landscape.