Master's in Mass Communications

2 Years On Campus Masters Program

Kansas State University

Program Overview

The Master's in Mass Communications at Kansas State University is designed for students who want to build advanced knowledge and professional skills in the evolving media and communication industry. The programme offers flexible study options that allow students to develop expertise in areas such as strategic communication, health and science communication, community media and digital news while learning from experienced faculty and applying communication research to real-world challenges.

Curriculum Structure

The programme requires 30 graduate credit hours and offers on-campus and online study options. Students can customise their coursework according to their academic interests and career goals.

Core Studies – Communication Theory and Research

Students develop a strong foundation in communication theory, research methods and applied media research. On-campus students study courses such as MC 701: Orientation to Graduate Studies in Communication, MC 765: Communication Theory, MC 780: Research Methods and MC 850: Applied Research. These subjects help students understand communication practices, evaluate media trends and develop the research skills needed for professional and academic work.

Advanced Studies – Specialisation and Professional Application

Students explore specialised areas through graduate electives and advanced communication courses. The online curriculum includes MC 770: Mass Communication Practicum, MC 782: Strategic Communication Management and MC 820: Digital Media Audiences and Analytics. These courses help students develop practical skills in communication management, audience analysis, digital media strategy and professional communication.

Students can choose from three academic pathways: a thesis option involving six credit hours of research, a professional report option involving two credit hours of report work, or a coursework-only option requiring 30 graduate credit hours. Most students complete the programme in approximately two years.

Focus Areas

Strategic Communication, Health and Science Communication, Community Media, Digital News, Mass Communication Research, Communication Theory, Research Methods, Digital Media Audiences, Audience Analytics, Public Relations, Advertising, Journalism and Media Management.

Learning Outcomes

Develop advanced knowledge of communication theories and research methods, analyse media audiences and communication trends, design effective strategic communication approaches, understand health and science communication, evaluate digital news and media practices, conduct applied communication research, strengthen professional writing and analytical skills, manage communication projects and apply research findings to real-world media and public relations challenges.

Professional Alignment (Accreditation)

Kansas State University is institutionally accredited by the Higher Learning Commission (HLC). The university does not specify a separate programme-level professional accreditation for the Master's in Mass Communications. The curriculum combines theoretical, empirical and professional approaches to graduate education in media and communication.

Reputation (Employability Rankings)

Kansas State University highlights graduate career opportunities across journalism, media industries, public relations, advertising and corporate communication. Graduates have progressed to positions at major media organisations and leadership roles in national public relations and advertising agencies. Students can also gain practical experience through university media platforms and opportunities to work with faculty on communication research and community development projects.

Experiential Learning (Research, Projects, Internships etc.)

At Kansas State University, the MS in Mass Communications program is designed to provide students with hands-on experiences that are essential for success in the dynamic field of communications. Students have access to state-of-the-art facilities and cutting-edge tools that enhance their learning and prepare them for real-world challenges. The program emphasizes experiential learning through various projects, internships, and collaborative opportunities that allow students to apply their knowledge in practical settings.

Here are some key aspects of experiential learning in the MS Mass Communications program:

- Digital Media Labs: Students can work in advanced digital media labs equipped with the latest software for video editing, graphic design, and audio production, including Adobe Creative Suite and Final Cut Pro.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work in teams to create campaigns, produce media content, and conduct research, simulating real-world scenarios.

- Internships: The program encourages students to engage in internships with local media outlets, advertising agencies, and corporate communication departments, providing invaluable industry experience and networking opportunities.

- Field Trips: Students often participate in field trips to media organizations, conferences, and workshops, giving them insights into industry practices and trends.

- Research Laboratories: The university offers dedicated research facilities where students can conduct studies on media effects, communication strategies, and audience analysis, fostering a deeper understanding of the field.

- Libraries and Resources: The K-State Libraries provide extensive resources, including access to academic journals, databases, and media archives, supporting students' research and projects.

- Institute for Civic Discourse and Democracy: This institute offers students opportunities to engage in community-based projects, enhancing their understanding of public communication and civic engagement.

- Student Media Organizations: Students can join various student-run media organizations, such as the K-State Student Media, where they can gain practical experience in journalism, broadcasting, and public relations.

These experiential learning opportunities not only enrich the academic experience but also equip students with the skills and confidence needed to thrive in the fast-paced world of mass communications.

Consider applying to the MS in Mass Communications program at Kansas State University to take advantage of these incredible opportunities!

Progression & Future Opportunities

Pursuing an MS in Mass Communications at Kansas State University opens the door to a variety of exciting career paths. Graduates often find themselves in roles such as Public Relations Specialist, Digital Marketing Manager, and Media Planner, equipped with the skills to thrive in a dynamic media landscape. The program not only prepares you for immediate employment but also sets the stage for long-term career advancement:

- University Services: K-State offers dedicated career services, including resume workshops, interview preparation, and networking events tailored specifically for Mass Communications students. The Wildcat Career Closet provides professional attire for interviews, ensuring you make a great first impression.

- Employment Stats and Salary Figures: According to recent data, graduates from K-State's Mass Communications program have a strong employment rate, with over 90% securing jobs within six months of graduation. The average starting salary for graduates in this field is around $50,000, with potential for growth as you gain experience.

- University–Industry Partnerships: K-State has established partnerships with local and national media organizations, providing students with internship opportunities and real-world experience. Collaborations with companies like Cumulus Media and local advertising agencies enhance your learning and networking prospects.

- Long-term Accreditation Value: The Mass Communications program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that your degree meets high educational standards and is recognized by employers.

- Graduation Outcomes: Alumni of the program have gone on to work for prestigious organizations, including major news networks and advertising firms, showcasing the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing your MS in Mass Communications, you may choose to further your studies by pursuing a Ph.D. in Communication or a related field. This advanced degree can open doors to academic positions, research opportunities, and specialized roles in media and communication strategy. Additionally, you could explore certifications in digital marketing or public relations to enhance your expertise and marketability in the industry.

Choosing K-State for your graduate studies means investing in a future filled with opportunities and growth in the ever-evolving field of Mass Communications.