Communication MA

2 Years On Campus Masters Program

University at Buffalo SUNY

Program Overview

The Master of Arts in Communication at the University at Buffalo provides an advanced, research-focused understanding of how people communicate, how messages influence behaviour, and how media and technology shape society. Designed for students interested in pursuing doctoral studies or professional careers in research, media, marketing, health communication, public advocacy, and corporate communication, the programme combines communication theories with scientific research methods, statistical analysis, and practical applications to contemporary communication challenges.

Curriculum Structure

The programme is a two-year degree requiring 36 credit hours, including 18 credits of required core courses and 18 credits of communication electives. Students develop expertise in communication theory, research design, applied analysis, and statistical methods, while completing an original research thesis.

Year 1: Students establish a foundation in communication research and theoretical frameworks through courses such as Proseminar in Communication, Research Methods, and Communication Theories. They also study Statistics I and Statistics II, developing the quantitative and analytical skills needed to understand communication patterns, evaluate research findings, and investigate how messages influence individuals and society.

Year 2: Students advance their research capabilities through Applied Theory-Testing and specialised graduate-level communication electives. Depending on their interests, they can explore subjects related to digital and social media, health communication, political communication, media representations, social influence, and nonverbal communication. Students also undertake independent research and complete an original master's thesis, demonstrating their ability to apply communication theories and research methodologies to a focused academic problem.

Focus Areas

Misinformation and Society, Digital and Social Media, Health Communication, Political Communication, Nonverbal Communication, Media Representations and Social Influence, Social Networks, Science and Risk Communication, Entertainment Media, Interpersonal Communication, Organisational Communication, Communication Technology, Media Effects, Research Methodologies.

Learning Outcomes

Develop advanced knowledge of communication theories and research methodologies; design and conduct scientific communication research; apply statistical analysis and quantitative research techniques to communication problems; analyse the influence of media, technology, and social networks on human behaviour; evaluate misinformation and its impact on society; understand communication processes in health, political, interpersonal, and organisational settings; develop independent research capabilities; communicate research findings effectively through academic writing and presentations.

Professional Alignment (Accreditation)

The programme is officially registered with the New York State Education Department. The university does not specify a separate professional accreditation or industry certification for the MA in Communication. Its research-oriented curriculum develops competencies relevant to academic research, media analysis, public advocacy, health communication, and professional communication.

Reputation (Employability Rankings)

The Department of Communication offers research opportunities, faculty mentorship, and practical academic experience, including opportunities to participate in scholarly research, grant writing, and publishing in refereed journals. Graduates can pursue careers in media research, marketing, corporate communication, public advocacy, health communication, and academic teaching. The programme also provides preparation for doctoral studies in communication. The university does not publish a specific programme-level QS or Guardian employability ranking or graduate employment rate.

Experiential Learning (Research, Projects, Internships etc.)

At the University at Buffalo, the Communication MA program is designed to immerse students in hands-on experiences that bridge theory and practice. You'll have access to state-of-the-art facilities and tools that enhance your learning and prepare you for a successful career in communication. The program emphasizes experiential learning through various opportunities, allowing you to develop practical skills that are highly valued in the industry.

Here are some key aspects of the experiential learning opportunities available in the Communication MA program:

- Collaborative Projects: Engage in group projects that simulate real-world communication challenges, fostering teamwork and problem-solving skills.
- Internships: Gain valuable work experience through internships with local organizations, media outlets, and businesses, allowing you to apply your knowledge in professional settings.
- Digital Tools: Utilize industry-standard software such as Adobe Creative Suite for graphic design and video editing, as well as social media management tools to enhance your digital communication skills.
- Research Laboratories: Access dedicated research labs equipped with the latest technology for conducting communication studies and experiments.
- Field Trips: Participate in field trips to media organizations, advertising agencies, and communication firms, providing insights into the industry and networking opportunities.
- Libraries and Resources: Benefit from extensive library resources, including access to databases, journals, and archives that support your research and coursework.
- Communication Institute: Engage with the UB Communication Institute, which offers workshops, seminars, and events featuring industry professionals and thought leaders.

These experiential learning opportunities not only enrich your academic experience but also equip you with the skills and connections necessary to thrive in the dynamic field of communication.

Consider applying to the Communication MA program at UB, where you can turn your passion for communication into a rewarding career!

Progression & Future Opportunities

The Communication MA program at the University at Buffalo SUNY equips graduates with the skills and knowledge necessary to excel in various dynamic fields. Alumni have successfully transitioned into roles such as Public Relations Specialist, Marketing Manager, and Corporate Communications Director. This program not only prepares you for immediate employment but also lays a strong foundation for long-term career growth:

- University Services: The Career Services office offers personalized career counseling, resume workshops, and networking events tailored to communication professionals. Additionally, the university's internship program connects students with local businesses and organizations for hands-on experience.

- Employment Stats and Salary Figures: According to recent data, over 90% of graduates from the Communication MA program find employment within six months of graduation, with starting salaries averaging around $55,000 annually, depending on the role and industry.

- University–Industry Partnerships: The University at Buffalo has established partnerships with leading companies in the Buffalo-Niagara region, providing students with unique internship and job placement opportunities. Collaborations with organizations like M&T Bank and the Buffalo News enhance real-world learning experiences.

- Long-term Accreditation Value: The Communication MA program is accredited by the National Communication Association, ensuring that the curriculum meets high academic standards and is recognized by employers nationwide.

- Graduation Outcomes: Graduates have gone on to work for prestigious organizations, including Fortune 500 companies, non-profits, and government agencies, showcasing the versatility and demand for communication professionals.

Further Academic Progression: After completing the Communication MA, you may choose to pursue a Ph.D. in Communication or related fields, which can open doors to academic positions, research opportunities, and advanced roles in strategic communication. Additionally, you could explore specialized certifications in areas like digital marketing or public relations to further enhance your expertise and career prospects.

The University at Buffalo SUNY is committed to your success, and the Communication MA program is a fantastic step toward a fulfilling career. I encourage you to apply and take advantage of all the opportunities that await you!