Communication (MA)

2 Year On Campus Masters Program

University of Central Florida

Program Overview

The Master of Arts in Communication at the University of Central Florida prepares students to become effective communication professionals, researchers, and future academic scholars. The programme explores communication theories, research methods, and practical applications across areas such as corporate communication, public relations, health communication, interpersonal communication, journalism, and digital media, allowing students to customise their studies according to their professional and academic goals.

Curriculum Structure

Year 1: Students establish a strong foundation in communication research, theoretical frameworks, and academic communication. Core subjects include Pro-Seminar in Communication (COM 6008), which introduces students to the discipline and professional development; Introduction to Communication Research (COM 5312), which develops research skills and analytical approaches; and Introduction to Communication Theory (COM 6401), which explores major theories used to understand communication processes. Students also select research methodology courses such as Qualitative Research Methods in Communication (COM 6303) or Quantitative Research Methods in Communication (COM 6304).

Year 2: Students expand their expertise through specialised electives and advanced research in their chosen communication areas. Available subjects include Health Communication (COM 6025), Interpersonal Communication (COM 6046), Organizational Communication (COM 6145), Studies in Intercultural Communication (COM 6463), and Communication Strategy and Planning (COM 6525). Students can also explore advertising, public relations, crisis communication, social media, international communication, and media effects, depending on their interests and selected thesis or non-thesis pathway.

Focus Areas

Corporate Communication, Crisis Communication, Health Communication, Intercultural Communication, Interpersonal Communication, Organizational Communication, Instructional Communication, Journalism, Public Relations, Social and Mass Media, Strategic Communication, Communication Research, Communication Theory, Advertising and Society, Digital Communication, Media Effects and Audience Analysis.

Learning Outcomes

Develop strong written, academic, and professional communication skills; understand major communication theories and their applications across interpersonal, organisational, and mass communication contexts; gain knowledge of qualitative and quantitative research methodologies; develop the ability to design, conduct, and evaluate communication research; analyse communication practices across different cultural and social environments; apply communication strategies to professional challenges in public relations, corporate communication, media, and other industries; strengthen critical thinking, research, and presentation skills for professional and academic development.

Professional Alignment (Accreditation)

The Communication MA programme does not specify a separate professional programme accreditation. According to the university's official programme handbook, programme accreditation or certification is listed as not applicable (N/A). The curriculum emphasises academic research, communication theory, professional ethics, and practical communication skills.

Reputation (Employability Rankings)

The programme offers career preparation for a range of industries, including corporate communication, public relations, advertising, journalism, digital communication, and media management.
UCF reports that its Communication MA alumni work in positions such as Internal Communication Manager, Director of Public Relations, Corporate Communication Manager, Media Relations Manager, and Director of Employee Communication.
Graduates interested in academic careers have progressed to doctoral programmes at universities including Arizona State University, Florida State University, Michigan State University, Ohio State University, and the University of Texas.
Students benefit from opportunities to participate in internships, academic research, and graduate teaching assistantships.
The university does not publish a specific employability ranking for this programme.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Central Florida, the Communication (MA) program is designed to provide students with hands-on experiences that translate theory into practice. You'll have access to state-of-the-art facilities and cutting-edge tools that enhance your learning and prepare you for a successful career in communication. The program emphasizes experiential learning through various opportunities, allowing you to develop practical skills that are highly valued in the job market.

Here are some key aspects of experiential learning in the Communication (MA) program:

- Collaborative Projects: Engage in group projects that simulate real-world communication challenges, fostering teamwork and problem-solving skills.
- Internship Opportunities: Gain valuable experience through internships with local businesses, media outlets, and non-profit organizations, allowing you to apply your knowledge in professional settings.
- Digital Tools: Utilize industry-standard software such as Adobe Creative Suite for graphic design and video editing, as well as social media management tools to enhance your digital communication skills.
- Research Facilities: Access dedicated laboratories for research, including the Communication Research Lab, where you can conduct studies and analyze data relevant to your field.
- Field Trips: Participate in field trips to communication agencies, media companies, and industry conferences, providing insights into the latest trends and practices in the field.
- Libraries and Resources: Benefit from extensive library resources, including the UCF Libraries, which offer a wealth of academic journals, books, and databases to support your research.
- Institute for Communication Research: Collaborate with faculty and peers at the Institute for Communication Research, where you can engage in innovative projects and gain exposure to cutting-edge research.

These experiential learning opportunities not only enrich your academic experience but also equip you with the skills and connections necessary to thrive in the communication industry.

Consider applying to the Communication (MA) program at UCF and take the first step toward an exciting and fulfilling career!

Progression & Future Opportunities

The Communication (MA) program at the University of Central Florida equips graduates with the skills and knowledge necessary to excel in various dynamic fields. Alumni often find themselves in roles such as Public Relations Specialist, Corporate Communication Manager, and Marketing Strategist. With a strong foundation in communication theory and practical application, graduates are well-prepared to navigate the complexities of today’s communication landscape.

Here’s how UCF supports your journey toward a successful career:

- Career Services: UCF offers dedicated career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Graduates from the Communication program have a high employment rate, with many securing positions within six months of graduation. The average salary for communication professionals in the Orlando area is competitive, often exceeding $50,000 annually.
- University–Industry Partnerships: UCF has established partnerships with local businesses and organizations, providing students with internship opportunities and real-world experience that can lead to job placements.
- Accreditation: The program is accredited by the Southern Association of Colleges and Schools, ensuring that your degree holds long-term value in the job market.
- Graduation Outcomes: Many graduates go on to pursue leadership roles in their fields, with a significant percentage continuing their education or obtaining certifications that enhance their career prospects.

Further Academic Progression: After completing the MA in Communication, you may choose to further your studies by pursuing a Ph.D. in Communication or related fields. This advanced degree can open doors to academic positions, research opportunities, and specialized roles in communication theory and practice. Additionally, you might consider obtaining professional certifications in areas such as digital marketing or public relations to further enhance your expertise and career trajectory.

Choosing UCF for your graduate studies in Communication is a step toward a fulfilling and impactful career. We’re excited to see where your journey takes you!