Master of Arts (MA) in Communication

3 Years On Campus Masters Program

University of Hawaii Manoa

Program Overview

The Master of Arts in Communication at the University of Hawaiʻi at Mānoa explores how communication influences individuals, organisations, communities, and societies. The programme combines communication theory, research methods, and practical applications, allowing students to develop expertise in areas such as social media, strategic communication, intercultural communication, journalism, and information and communication technologies. Students can shape their academic experience around their research interests while developing skills relevant to communication research and professional practice.

Curriculum Structure

The programme requires 33 graduate credit hours and a minimum GPA of 3.0. Students complete foundation courses, core courses, a communication seminar, electives, and a final capstone activity. Two completion options are available: Plan A (thesis) and Plan B (practicum).

Foundation and Core Coursework: Students begin with Communication Theories (COM 611) and Communication Inquiry (COM 612), which establish a foundation in communication scholarship and research. They then select at least two core courses from the programme's three specialisation areas: Strategic Organizational Communication (COM 623), Intercultural Communication (COM 643), Information and Communication Technologies (COM 633), Social Media (COM 634), Global Communication and Journalism (COM 644), and Digital Storytelling (COM 645).

Seminars and Electives: Students complete a communication seminar and 12 credits of programme electives. Relevant courses include Intervention in Multicultural Organizations (COM 646), Media Effects (COM 652), Public Diplomacy and Communication (COM 658), ICT Policy and Planning (COM 660), and Communication Research Seminar (COM 692). These options allow students to explore communication technologies, media, organisational practices, and international communication.

Final Project: Students following Plan A complete COM 700: Thesis, involving an original research project and academic defence. Students choosing Plan B complete COM 695: Communication Practicum, applying communication knowledge to a real-world organisational or community project.

Note: The university does not prescribe a fixed year-by-year curriculum. Students develop their course plans based on their selected specialisation and capstone option.

Focus Areas

Strategic Communication, Organizational Communication, Intercultural Communication, Social Media, Information and Communication Technologies, Global Communication, Journalism, Digital Storytelling, Communication Policy and Planning, Media Effects, Public Diplomacy, Communication Research, Multicultural Organizations, Media Studies, Digital Communication.

Learning Outcomes

Demonstrate subject knowledge in communication theory and research; identify and analyse contemporary communication issues; develop research questions based on academic interests; select appropriate empirical research methods; collect, analyse, and interpret communication data; critically evaluate communication literature; understand the influence of social media and emerging technologies; develop strategic communication approaches for organisations and communities; present research findings effectively; complete and defend an independent thesis or applied communication project.

Professional Alignment (Accreditation)

The programme prepares graduates for careers in public relations, social media strategy, strategic planning, public policy analysis, communication technology, multimedia production, nonprofit outreach, and intercultural training. Its interdisciplinary curriculum develops research, analytical, communication, and project-management skills applicable to government agencies, media organisations, technology companies, nonprofit organisations, and international institutions. The university does not specify a separate professional accreditation for this M.A. programme.

Reputation (Employability Rankings)

The Communication programme at the University of Hawaiʻi at Mānoa was established in 1966 and focuses on communication processes, media arts, community communication, and information and communication technologies. Its location in Honolulu offers an academic environment connected to the cultural and communication perspectives of the Asia-Pacific region. The university does not publish a specific QS or Guardian employability ranking or a programme-specific graduate employment percentage for this degree.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Hawaii at Manoa, the MA in Communication program emphasizes experiential learning, ensuring that students not only engage with theoretical concepts but also gain practical skills that are essential in today’s dynamic communication landscape. The program is designed to provide hands-on experiences through various facilities and tools that enhance learning and prepare students for real-world challenges.

Students have access to state-of-the-art resources, including advanced media labs, research facilities, and collaborative spaces that foster creativity and innovation. Here are some key aspects of experiential learning within the MA Communication program:

- Media Production Labs: Equipped with the latest technology for video and audio production, allowing students to create professional-quality content.
- Research Facilities: Access to dedicated spaces for conducting communication research, including focus group rooms and survey labs.
- Internship Opportunities: Strong connections with local businesses and organizations provide students with valuable internship experiences that enhance their resumes and professional networks.
- Group Projects: Collaborative assignments encourage teamwork and the application of communication theories in practical settings, simulating real-world scenarios.
- Digital Tools: Training in industry-standard software such as Adobe Creative Suite, Final Cut Pro, and various social media analytics tools to prepare students for diverse communication roles.
- Field Trips: Opportunities to visit local media outlets, communication agencies, and cultural institutions to gain insights into the industry and network with professionals.
- Libraries and Research Institutes: Access to extensive resources at the Hamilton Library and specialized research institutes that support communication studies.

These elements of experiential learning not only enrich the academic experience but also equip students with the skills and knowledge needed to excel in their careers.

Consider applying to the MA Communication program at the University of Hawaii at Manoa to take advantage of these incredible opportunities!

Progression & Future Opportunities

The MA in Communication at the University of Hawaii Manoa prepares graduates for a variety of impactful careers in the communication field. Alumni have successfully transitioned into roles such as Public Relations Specialist, Marketing Manager, Corporate Communication Director, and Media Strategist. This program not only equips students with essential skills but also opens doors to numerous opportunities in diverse industries:

- University Services: The Career Center offers personalized career counseling, resume workshops, and networking events tailored to communication students. Additionally, the Communication Department provides access to internships and job placement assistance.

- Employment Stats and Salary Figures: According to recent data, graduates from the MA Communication program have a high employment rate, with over 85% securing jobs within six months of graduation. The average starting salary for alumni is around $55,000, with potential for growth as they gain experience.

- University–Industry Partnerships: The University of Hawaii Manoa has established partnerships with local businesses and organizations, such as Hawaiian Airlines and the Honolulu Star-Advertiser, providing students with real-world experience and networking opportunities.

- Long-term Accreditation Value: The program is accredited by the Higher Learning Commission, ensuring that the education you receive meets high standards and is recognized nationally.

- Graduation Outcomes: Graduates have gone on to work for prestigious companies and organizations, contributing to significant projects and initiatives in the communication sector.

Further Academic Progression: After completing the MA in Communication, students have the option to pursue a PhD in Communication or related fields, allowing them to delve deeper into research and academia. This path can lead to opportunities in higher education teaching, advanced research positions, or specialized roles in communication consulting.

Choosing the MA Communication program at the University of Hawaii Manoa not only sets you up for immediate career success but also lays a strong foundation for future academic pursuits.