MA in Professional Communication

2 Years On Campus Masters Program

University of San Francisco

Program Overview

The MA in Professional Communication at the University of San Francisco is designed for individuals looking to enhance their communication skills in professional settings, making it ideal for aspiring leaders, marketers, and communicators. This program offers a comprehensive curriculum that blends theory with practical application, preparing students to navigate the complexities of communication in today’s dynamic environments.

Curriculum Structure

In the first year, students will dive into foundational concepts with courses such as "Communication Theory" and "Professional Writing," which equip them with essential skills in understanding communication frameworks and crafting effective messages. Additionally, the "Digital Media Strategies" course introduces students to the evolving landscape of digital communication, ensuring they are well-versed in contemporary tools and platforms.

As students progress into their second year, they will engage in more specialized topics, including "Crisis Communication" and "Intercultural Communication," which focus on managing communication challenges and understanding diverse audiences. The "Research Methods in Communication" course will also be pivotal, allowing students to develop critical research skills that inform their professional practice and decision-making.

In the final year, students will have the opportunity to apply their knowledge through practical experiences in courses like "Strategic Communication" and "Capstone Project," where they will work on real-world communication challenges and develop comprehensive strategies. This hands-on approach not only solidifies their learning but also prepares them for impactful careers in various sectors.

Focus Areas: Strategic Communication, Digital Media, Crisis Management, Intercultural Communication

Learning Outcomes: Enhanced communication skills, critical thinking, strategic planning, and research proficiency

Professional Alignment (Accreditation): The program is accredited by the Western Association of Schools and Colleges (WASC), ensuring a high standard of education.

Reputation (Employability Rankings): The University of San Francisco consistently ranks highly in employability, with recent QS rankings placing it among the top universities for graduate employability.

Experiential Learning (Research, Projects, Internships etc.)

At the University of San Francisco, the MA in Professional Communication program is designed to equip students with practical skills that are essential in today’s dynamic communication landscape. Students engage in hands-on learning experiences that prepare them for real-world challenges. The program emphasizes collaboration, creativity, and critical thinking, allowing students to apply theoretical knowledge in practical settings. With access to state-of-the-art facilities and tools, students can enhance their learning and gain valuable experience.

Here are some key aspects of experiential learning in the MA in Professional Communication program:

- Collaborative Projects: Students work on group projects that simulate real-world communication challenges, fostering teamwork and problem-solving skills.
- Internship Opportunities: The program encourages students to pursue internships with local organizations, providing invaluable industry experience and networking opportunities.
- Digital Tools: Students gain proficiency in industry-standard software such as Adobe Creative Suite, which includes tools for graphic design, video editing, and web development.
- Field Trips: The program includes field trips to local media organizations, communication agencies, and tech companies, offering insights into the industry and professional practices.
- Research Facilities: Access to dedicated research labs and media production studios allows students to experiment with various communication technologies and methodologies.
- Libraries and Resources: The university's libraries provide extensive resources, including databases, journals, and archives relevant to communication studies.
- Guest Lectures and Workshops: Students benefit from guest lectures by industry professionals and workshops that focus on current trends and skills in professional communication.