Doctor of Philosophy in Marketing

3 Years On Campus Phd Program

Hong Kong University of Science and Technology HKUST

Program Overview

The PhD Program follows a strong research-intensive tradition on the North American model. It is designed to enable students to gain a deep knowledge of management in general, to develop a concentration in a specialized field, and to provide opportunities for students to do significant original research in their chosen area. PhD students are offered intensive and targeted research training and exceptional collaboration opportunities with faculty to prepare them for their future careers in teaching and/or research. It emphasizes the development of sophisticated, state-of-the-art research skills that help in the creation of new knowledge in a chosen area of marketing: Consumer behavior that is mainly psychology-based, and Quantitative modeling that is largely based on economic and statistical theories.

Program Key Stats

$42100 (Annual cost)



Eligibility Criteria


90
7
90

Additional Information & Requirements

Career Options

  • Brand Manager
  • Public Relations Manager
  • Market Research Analyst
  • Advertising Manager
  • Media Buyer
  • Meeting
  • Convention and Event Planners
  • Chief Marketing Officer

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