1. Yale School of Management
  2. Program
  3. Phd
  4. Ph.D Behavioral Marketing

Ph.D Behavioral Marketing

3 Years Blended Phd Program

Yale School of Management

Program Overview

Behavioral marketing is a set of actions aimed at promoting and selling products based on users interactions with your brand s ads, website, emails, social media pages, chatbots, etc. These digital marketing channels offer different tools to use people s behavior patterns to your company s advantage.

Program Key Stats

Rolling


Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Marketing Analyst
  • Consumer Marketing Manager
  • Consumer Marketing Specialist
  • Public Relations Specialist
  • Communications Specialist
  • Content Marketing Specialist
  • Digital Marketing Specialist

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