1. Yale School of Management
  2. Program
  3. Phd
  4. Ph.D Quantitative Marketing

Ph.D Quantitative Marketing

3 Years Blended Phd Program

Yale School of Management

Program Overview

"Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the ""four Ps"" of marketing: Product, Price, Place (location) and Promotion."

Program Key Stats

Rolling


Eligibility Criteria


Additional Information & Requirements

Online Application

Career Options

  • Marketing Specialist
  • Marketing Consultant
  • Marketing Coordinator
  • Marketing Analyst
  • Marketing and Promotions Manager
  • Public Relations Specialist
  • Product Marketing Manager
  • Market Research Analyst

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