1. Istituto Marangoni Shanghai
  2. Program
  3. Accelerated-bachelors
  4. Accelerated Bachelors in Fashion Business and Marketing Intensive

Accelerated Bachelors in Fashion Business and Marketing Intensive

1 Year On Campus Accelerated-bachelors Program

Istituto Marangoni Shanghai

Program Overview

This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of aspirational desire in fashion products are also investigated in relation to fashion advertising, public relations and visual display in both traditional and online media.

Program Key Stats

¥24230 (Annual cost)
Rolling


Eligibility Criteria


NA
5

Additional Information & Requirements

Completed application form; signed personal statement; 2 passport-size photos; Copy of a high school diploma or school certificates; Copy of a personal passport; Students need to have a minimum language score of, or equivalent to B1 CEFR level only for the Paris and London Schools or IELTS 6.0 without elements below 5.5.

Career Options

  • Fashion marketing manager
  • Fashion merchandiser
  • Public relations manager
  • Commercial director
  • Retail manager
  • Brand manager

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