James Cook University’s Bachelor of Business is a dynamic and flexible program designed to prepare students for success in diverse business environments across Australia and globally. The degree combines foundational business knowledge with practical learning and strong industry engagement, ensuring students are both academically and professionally prepared.
With a focus on innovation, ethical business practices, and employability, students can tailor their studies through a range of majors and joint degrees, depending on their career aspirations.
Course Overview
Year 1: Accounting for Decision Making, Principles Of Economics, Principles Of Data Analysis for Business, Introduction to Management Concepts and Application
Year 2: The Future of Work: Seminar Series
Year 3: Professional Internship, or Multidisciplinary Project, or Independent Project
Majors Available: Business Intelligence and InformationSystems, Hospitality and Tourism Management, Human Resources Management Major, International Business Major, Management Major, Marketing for the Digital Age
Work Integrated Learning (WIL):
Embedded throughout the program starting in Year 1
Includes internships, industry placements, and multidisciplinary projects
Final-year capstone subject includes a business internship or industry project
Students working full-time can complete a project with their current employer
Professional Development Program:
An optional, structured program to enhance employability skills
Focuses on real-world business problem-solving and leadership development
Mentoring Opportunities:
Townsville students can join the Townsville Chamber of Commerce – JCU Mentoring Program
Final-year students are paired with professionals (often JCU alumni)
One-on-one mentoring, networking events, and career planning support
Australian Public Service Academy Campus:
Townsville-based students (after one year of study) can apply for part-time digital and data roles
May lead to full-time employment post-graduation
Field Trips and Industry Engagement:
Field trips and guest lectures offer real-world context to classroom learning
Academic staff bring strong industry ties into the learning experience
Graduate Employment:
Prepares graduates for a broad range of business careers in the public and private sectors
Opportunities across areas such as business intelligence, marketing, HR, IT project management, and entrepreneurship
Further Study:
Honours program available in all major disciplines (24 additional credit points)
Graduates may pursue master’s degrees or joint postgraduate programs (e.g., MBA, Business-Laws)
Professional Networks:
Industry exposure and mentorship programs build professional connections during the course
Global Employability:
JCU graduates are equipped with a global perspective and the practical experience needed to succeed internationally
Lifelong Learning:
The program develops decision-making, critical thinking, and leadership skills for continuous professional development
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