Bachelor of Business

The Bachelor of Business at the University of Adelaide provides students with a versatile foundation in core business principles alongside the opportunity to specialise in areas aligned with future-focused careers. Emphasising adaptability, innovation, and real-world impact, this program blends commercial theory with applied learning through capstone projects, internships, and global business experiences.

Students benefit from strong industry ties, including exclusive access to The Academy by Deloitte, which offers paid internships, networking events, and professional training. With a choice of single or double majors, this degree equips graduates with both depth and breadth of business knowledge.

• Flexible major combinations

• Strong focus on innovation, marketing, and global business

• Capstone options include internships, business challenges, and study tours

• Industry collaboration via Deloitte’s Academy

Course Overview

• Year 1: Business Lifecycles, Personal Professional Development, Entrepreneurship Foundations, Data Analytics I, Introduction to Marketing, Electives

• Year 2: Digital Media in Business, Consumer Behaviour, Building and Managing Brands, Company and Business Law, Electives or second major/minor courses

• Year 3: Content Creation and Management, Advanced Digital Promotion, Data Driven Customer Engagement, Marketing Communications in a Digital World, Broadening electives, Capstone (project, internship, or challenge)

Available Majors (choose one or combine two):

• Management

• International Business

• Digital Marketing and Communications

• Innovation, Entrepreneurship and Strategy