The Bachelor of Business at UOW provides a flexible and professionally-relevant education in core business disciplines. In the first year, students receive a broad foundation in business areas including marketing, finance, analytics, management, and economics. Students then specialise in one or more of the 13 available majors or pursue a generalist business pathway through advanced electives.
13 majors available, including Business Analytics, Finance, HRM, Supply Chain, Marketing, and Sustainable Business
Capstone project and optional internship for final-year students to apply skills in real-world settings
Integrated Bachelor + Master’s Pathway available for high-performing students
Majors Offered:
Accountancy
Business Analytics
Economics
Finance
Human Resource Management
International Business
Legal Studies
Management
Marketing
Public Relations
Sport Marketing and Management
Supply Chain Management
Sustainable Business
Course Overview:
First-year covers all core business disciplines, providing a solid foundation.
Option to major in one or more key business areas in later years, alternatively, choose advanced business subjects for broader expertise.
Final-year capstone project allows practical application of knowledge in a multidisciplinary team.
Capstone subject in the final year with real-world project focus
Optional internship for academic credit
Case studies and group-based problem solving in multiple subjects
UOW CareerSmart program and industry mentoring opportunities available
Pathway into Master’s programs in business, analytics, HRM, or international business
Integrated Master’s (Bachelor + Master’s in 4 years) option available
Opportunities to study abroad via UOW exchange partners
Recognised by professional bodies (depending on major: CPA, CAANZ, AHRI)
Career support via UOW Careers Service, internships, and graduate mentoring
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