Bachelor of Business (Economics)

3 Years On Campus Bachelors Program

University of Melbourne

Program Overview

Program Overview

The Bachelor of Business (Economics) at the University of Wollongong gives you a strong grounding in essential business disciplines while allowing you to specialise in understanding how economies function. It’s perfect for students who are curious about why people, companies and governments make the choices they do — and who want to build solid analytical, quantitative and strategic skills that apply across business and society.

Curriculum Structure

Year 1

Your first year introduces you to the core elements of business so you can build a broad, confident foundation. You’ll explore accounting fundamentals, responsible business principles, marketing basics and the key economic ideas that drive business decisions. Subjects include ACCY111 Accounting Fundamentals in Society, COMM101 Principles of Responsible Business, and ECON100 Economic Essentials for Business.

Year 2

In your second year, you start shaping your study path around your Economics major. This is where theory meets application. You might study subjects like ECON215 Microeconomic Theory and Policy or ECON205 Macroeconomic Theory and Policy, while exploring business electives that deepen your practical skills. By this stage, you’re connecting economic concepts to real business situations and decision-making frameworks.

Year 3

Your final year brings everything together. You’ll complete a capstone subject that synthesises your knowledge across the degree, and you may have the chance to undertake an internship for hands-on industry experience. You’ll also explore advanced economics topics — for example ECON305 Economic Policy or ECON339 Applied Financial Modelling — sharpening your ability to analyse data, assess policy and understand market behaviour at a deeper level.

Focus Areas

Economics • Quantitative Methods • Decision-Making • Resource Allocation • Business Analytics • Policy and Market Interaction

Learning Outcomes

By graduation, you’ll be able to:

Demonstrate a strong understanding of business and organisational environments
Communicate clearly and confidently in professional contexts
Critically analyse business issues across local and global settings
Use relevant technologies and collaborate effectively with others
Apply independent, responsible judgement in solving business and economic problems

Professional Alignment

The business school is AACSB accredited, placing it among the top ~6% of business schools worldwide — a marker of high-quality teaching, strong industry links and global recognition.

Reputation & Employability

UOW consistently ranks among the top 200 universities globally for graduate employability. Employers value UOW graduates highly, with recent surveys showing 87.3% employer satisfaction, placing the university second in NSW and fifth in Australia.

Experiential Learning (Research, Projects, Internships etc.)

Considering the Bachelor of Business at the University of Wollongong (UOW), you’ll experience far more than lectures and textbooks. From day one, you’ll start building the kind of practical skills employers really value—solving business problems, collaborating with others, using modern digital tools, and working with real organisations. You’ll also have access to UOW’s modern facilities, including the library, digital learning platforms, and industry connections across the Faculty of Business and Law. Throughout the degree, you’ll work on cross-disciplinary projects and apply what you learn in genuine business situations.

Across your degree, you’ll get involved in hands-on experiences such as:

• A final-year capstone subject
This is where everything you’ve learned comes together. You’ll collaborate with students from different disciplines to tackle real business challenges and show how far you’ve come.

• The “Business Internship Program”
You can choose to undertake a 20-day industry placement (e.g., BUS 395/BUS 391), giving you a chance to put your knowledge into action, gain confidence in a workplace setting, and build professional relationships.

• A broad internship partner network
UOW works with organisations across marketing, international business, supply chain, human resources and more, so you can find a placement that fits your major and career goals.

• Industry-driven learning opportunities
Hear from guest speakers, explore ideas through start-up support at UOW’s iAccelerate, and collaborate with business partners like KPMG, NAB, and Accor Hotels. These experiences help you understand how businesses operate and introduce you to the tools used in the industry.

• A flexible and supportive digital learning environment
With strong online learning options and virtual collaboration tools, you’ll be able to stay connected, participate in projects, and manage your studies even when life gets busy.

Progression & Future Opportunities

If you choose the Bachelor of Business at the University of Wollongong (UOW), you’re setting yourself up for a wide range of career paths. Graduates commonly move into roles such as Business Analyst, Operations Manager, Marketing Manager, or even start their own ventures. It’s a degree designed to open doors across business and leadership.

Progression & Future Opportunities

The UOW Student Careers and Employability team is there to support you from day one. You’ll have access to personalised career counselling, résumé and interview preparation, employer meet-and-greet events, and dedicated platforms for internships and job opportunities.

Within the Faculty of Business & Law, you’ll experience industry-connected learning throughout your degree. This includes a capstone subject in your final year and the option to complete a credit-bearing internship, helping you build real workplace experience before you graduate.

UOW’s business school is AACSB accredited — a recognition held by only about six percent of business schools worldwide. This adds strong global credibility to your qualification.

Employment outcomes are also a strong point: 82% of UOW Business & Management graduates secure full-time work within four months of finishing their degree.

Overall, the program is built around practical learning, industry engagement, and real-world application, ensuring you graduate with both solid knowledge and meaningful experience.

Further Academic Progression

If you choose to keep studying, you’ll have clear pathways into postgraduate options such as the Master of Business Administration or specialised master’s degrees in areas like Analytics or Finance. UOW also offers an integrated master’s pathway, allowing you to complete a combined Bachelor + Master in just four years.