Enter OTP
3 Years On Campus Bachelors Program
University of Southern QueenslandThe Bachelor of Business (Marketing) at UniSQ equips students with the creativity, strategic thinking, and communication skills needed to understand markets and influence consumer behaviour.
Designed for dynamic and self-motivated individuals, the program blends marketing theory with real-world applications, helping students develop innovative strategies that drive brand success and customer engagement.
Intakes: February, July, November
Course overview:
Core Modules: Data Insights and Financial Performance, Digital Disruption, Fundamental Economics, Commercialisation, The Equipped Graduate, Human Capabilities for Business, Customer Experience, Cultivating Talent
Major Specific Modules: Marketing Fundamentals, Consumer Psychology, Integrated Marketing Communications, Service and Relationship Marketing, Marketing Intelligence, Creativity in Marketing, Emotional Intelligence and Marketing, Digital Marketing and Social Media
Minors: 3D Asset Design, 3D Asset Design, Advanced Mathematics, Advanced Mathematics, Advertising
Students may combine this major with complementary areas such as Public Relations or Advertising.
Industry-connected final-year capstone project
Authentic case studies and applied learning throughout all years
Opportunities to collaborate with business partners across diverse sectors
Eligible graduates may pursue further study such as a Graduate Certificate of Business or MBA
Develops strong interpersonal, strategic, and digital skills adaptable across industries
Emphasis on creativity, analytics, and branding positions graduates for evolving roles in digital and global markets
Multiple intakes and flexible modes support career advancement while studying
English (Units 3 & 4, C), and General Mathematics (Units 3 & 4, C)Scholarships availablePart time studies availableATAR: 60TOEFL iBT: Minimum overall score of 80 and 19 in each subscore.IELTS: 6.0 with a minimum 5.5 in each subscoreYour personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Marketing ExecutiveBrand ManagerMarket ResearcherDigital Marketing StrategistMedia PlannerAdvertising CoordinatorPublic Relations Officer
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