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3 Years On Campus Bachelors Program
University of Technology SydneyThe Bachelor of Management (Digital Creative Enterprise) at UTS is a future-focused business degree tailored for students who want to lead, innovate, and manage in the dynamic digital and creative industries. Students gain core management skills and specialised expertise in digital strategy, governance, innovation, and entrepreneurship. The course allows for broad customisation through electives, sub-majors, or second majors from across UTS faculties including arts, health, and technology.
Delivered at UTS’s centrally located City campus in Sydney, the program includes strong industry connections, practical internships, and capstone experiences that simulate real-world creative business environments. It is ideal for students aiming to blend business leadership with creativity and digital fluency in high-growth sectors like media, marketing, entertainment, and design.
Course Overview:
Year 1: Introduction to management and marketing, collaborative economy, innovation principles, foundational creative enterprise concepts
Year 2: Innovation Lab, managing legal issues, socio-political context, entrepreneurship, and elective subjects
Year 3: Leading Creative Innovation or Frame Innovation, Managing Risk and Opportunity, internship or Diversity Management, and a capstone in Managing for Social Impact
Key subjects include:
Digital Strategy and Governance
Innovation in Complex Systems
Managing Risk and Opportunity
Leading Creative Innovation
Innovation Lab (hands-on project-based learning)
Managing for Social Impact (capstone)
Innovation Lab: Real-world project simulations focused on digital and creative industries
Internship: Option to complete a business internship in the final year for academic credit
Capstone Project: "Managing for Social Impact" integrates business, innovation, and social responsibility
Industry Integration: Case studies, guest lectures, and project-based learning with real-world companies
Customisation: Sub-majors or electives can be taken from other UTS faculties (e.g. Design, IT, Communication)
Eligible for postgraduate study in:
Master of Management
Master of Digital Communication
MBA programs
Master of Innovation and Entrepreneurship
UTS Business School holds a 5-star QS rating for graduate employability
Recognised for leadership in responsible and ethical business education (Financial Times, 2024)
Part of Australia’s fastest-growing sectors – 16.8% job growth projected in professional services by 2026
Graduates enter emerging career paths with strong demand in both private and creative sectors
Part time studies availableIELTS Academic: overall 6.5, writing 6.0TOEFL iBT: overall 79, writing 21Your personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Scholarships availableUTS is recognised as an affiliated university under the CFA® (Chartered Financial Analyst®) University Affiliation Program.Digital StrategistDigital Project ManagerCreative Industry ManagerDigital Content ManagerEntrepreneurBusiness AnalystOnline Community ManagerDigital Marketing Director
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