Bachelors of Management Events

The Bachelor of Management (Events) at UTS is a practice-driven business degree focused on the design, planning, and delivery of events across industries such as music, sports, tourism, the arts, and government. The program combines foundational management education with specialist training in event operations, sponsorship, marketing, and innovation. Students also benefit from UTS's strong industry connections and central Sydney campus location, offering direct access to real-world venues and event networks.

This future-focused program allows students to customise their learning with electives or second majors, gain practical skills through project-based learning, and participate in internships or the Event Creation Lab. The Events major equips graduates with leadership, planning, and stakeholder management skills tailored for the global events industry.

Course Overview:

• Year 1: Core management foundation in marketing, innovation, and the sociopolitical context of events and entertainment

• Year 2: Hands-on Innovation Lab, event promotion and sponsorship, legal and risk management in events

• Year 3: Venue operations and servicescapes, optional business internship or diversity management subject, Event Creation Lab, and a final capstone focused on managing for social impact

Key subjects include:

• Innovation Lab (real-world project simulation)

• Event Promotion and Sponsorship

• Event Creation Lab (designing and delivering events)

• Venue and Servicescape Operations

• Managing for Social Impact (capstone)