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3 Years On Campus Bachelors Program
University of Technology SydneyThe Bachelor of Management (Sport Business) at UTS prepares students for dynamic roles in the fast-evolving global sports sector. Combining core business knowledge with specialised sport industry subjects, this degree equips graduates to lead and innovate in the areas of professional sport management, sport marketing, global sporting events, and media engagement.
The program benefits from UTS’s strong ties to Australia’s major sporting bodies and facilities. Students explore the legal, cultural, and commercial dynamics of the sports industry, with hands-on learning embedded throughout. Flexible electives or second majors allow further specialisation or cross-disciplinary integration with fields like law, communications, and science.
Course overview:
Year 1: Introduction to management, marketing, innovation and entrepreneurship; foundation in sport and society and the Australian sport system
Year 2: Engage in Innovation Lab; study sport marketing, media, professional sport management, and legal issues in sport
Year 3: Focus on global sporting events; take an internship or a diversity management subject; complete capstone project in social impact
Key subjects include:
Sport and Society
Professional Sport Management
Sport Marketing and Media
Global Sport Events
Innovation Lab (real-world simulation)
Managing for Social Impact (capstone project)
Innovation Lab: Simulated real-world projects in sport innovation and business development
Professional Internship: Gain course credit while working with leading organisations in the sport industry
Capstone Project: “Managing for Social Impact” integrates management skills with a real-world community-focused challenge
Industry Connections: Access to Sydney-based sporting venues, governing bodies, and sports event companies
Eligible for postgraduate study in:
Master of Sport Management
Master of Event Management
Master of Business Administration (MBA)
Graduate Certificate in Strategic Communication
UTS Business School ranks highly for responsible business education (Financial Times 2024)
Located in Sydney – a major global sports hub – with proximity to employers and event venues
16.8% job growth projected in professional services by 2026 (Jobs and Skills Australia)
Part time studies availableIELTS Academic: overall 6.5, writing 6.0TOEFL iBT: overall 79, writing 21Scholarships availableUTS is recognised as an affiliated university under the CFA® (Chartered Financial Analyst®) University Affiliation Program.Your personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Director of Sport and Athletic DevelopmentSponsorship ManagerSports Centre ManagerProgram Development ManagerSports AdministratorSports Marketing OfficerRecreation Facilities CoordinatorSports Business AnalystVenue Manager
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