Bachelor of Business (Economics)

3 Years On Campus Bachelors Program

University of Wollongong

Program Overview

The Bachelor of Business at the University of Wollongong gives you a flexible and comprehensive foundation across all key areas of business, from accounting and finance to marketing and management. It’s perfect for students who want to explore different areas before choosing a focus, while also gaining practical skills, professional connections, and real-world experience.

Curriculum Structure

Year 1
In your first year, you’ll build a solid foundation across core business areas. You’ll study subjects like Accounting for Decision Making, Introductory Principles of Finance, Economic Essentials for Business, Introduction to Management, Principles of Responsible Business, Marketing Principles, and Statistics for Business. These courses give you a broad understanding of how businesses operate, make decisions, and respond to changing economic environments.

Year 2
The second year is where you start to specialise. You can choose a major that aligns with your interests, or keep exploring multiple areas to see what suits you best. For example, if you pick International Business, you might study International Management, Financial Management for Global Firms, and electives such as Industry & Trade in Southeast Asia.

Year 3
In your final year, everything comes together with a capstone subject that challenges you to apply your knowledge in practical ways. You can also take part in UOW’s Business Internship Program, gaining hands-on experience while earning academic credit.

Focus Areas

Accounting & Finance
Marketing
Human Resource Management
International Business
Management
Public Relations
Business Analytics
Economics
Supply Chain Management
Sport Marketing & Management
Sustainable Business

Learning Outcomes
By the time you graduate, you’ll be able to:

Analyse business problems using both quantitative and qualitative approaches
Make informed decisions in accounting, finance, and management contexts
Apply marketing, organisational, and global business strategies
Communicate effectively in professional business settings
Work ethically and responsibly in teams

Professional Alignment (Accreditation)
UOW’s Business School holds AACSB accreditation, which places it among the top 6% of business schools worldwide. Depending on your chosen major, you may also meet requirements for professional bodies:

Accounting: CPA Australia, Chartered Accountants ANZ, and more
Finance: CFA Institute Affiliation Program
Human Resource Management: Australian Human Resources Institute
Marketing: Australian Marketing Institute and related professional bodies

Reputation & Employability
UOW’s AACSB-accredited business school is highly regarded by employers around the world. The program strongly encourages professional experience, with opportunities to work with firms like KPMG and NAB through the Business Internship Program. You can also take advantage of the Integrated Master’s route to complete both a bachelor’s and a master’s in four years, giving you a competitive edge in the job market.

Why This Program Could Be a Great Fit for You
If you’re looking for a degree that’s flexible, career-focused, and respected internationally, the Bachelor of Business at UOW is a strong choice. You’ll discover your strengths, gain practical experience, and build valuable professional connections, setting you up for success in the business world.

Experiential Learning (Research, Projects, Internships etc.)

In the Bachelor of Business at UOW, your learning goes far beyond textbooks — you’re constantly developing real-world, practical skills. From the very start, the course blends academic study with hands-on experiences that mirror what business professionals actually do. UOW is committed to preparing you for the workplace, so you won’t just study theory — you’ll apply it in real business contexts, giving you the chance to build strong industry connections while you’re still studying. The Business School partners with major companies, helping you turn academic knowledge into work-ready skills.

One of the standout opportunities is the Business Internship Program. If you meet the eligibility requirements, you can complete a for-credit internship (BUS 395) with partner organisations. These internships usually run for 20 days, and you can schedule them flexibly — either as a block during university breaks or spread over a few days each week during the semester. The program gives you a real taste of professional life, allows you to network with companies like KPMG, Mercer, NAB, or Accor, and helps you build a track record of work experience before you graduate.

In your final year, you’ll also take part in a capstone project, collaborating with students from different majors to tackle real business challenges. UOW encourages entrepreneurship and innovation through its iAccelerate program, which provides mentoring, start-up incubator support, and the opportunity to develop your own business ideas while you study.

Here’s a closer look at the hands-on experiences you’ll gain:

Business Internship Program (BUS 395): Complete 20-day internships with industry partners, either arranged through UOW or independently with support from the University.
Capstone Project: In your final year, work on an interdisciplinary, real-world business project that brings together knowledge from multiple majors.
Industry Connections: Engage with leading companies like KPMG, NAB, Mercer, Accor, and others through internships, guest lectures, and networking opportunities.
Entrepreneurship & Start-ups: Explore innovation and entrepreneurial projects through UOW’s iAccelerate program, or even launch your own start-up.
Responsible Management Learning: Develop ethical decision-making skills with real-world case studies and reflective exercises, aligned with global best practices in responsible management.

With all these opportunities, the Bachelor of Business at UOW doesn’t just teach you about business — it immerses you in it, helping you graduate with both the knowledge and practical experience that employers value.

Progression & Future Opportunities

Graduates of the Bachelor of Business leave the program well-equipped to step confidently into the professional world. They combine a solid foundation of business knowledge with practical, real-world experience, giving them the skills and confidence to thrive. The program is designed with employability in mind, providing hands-on learning and industry insights that make graduates highly competitive in today’s fast-paced job market. Strong industry connections ensure students can smoothly transition into meaningful and rewarding careers.

Typical job roles:
Graduates often move into positions such as Business Analyst, Marketing or Sales Manager, Financial Accountant, or Operations Coordinator.

Detailed insights:

University services supporting employment:
UOW offers extensive career support through its Careers Central hub, including internships, mentoring programs, industry networking events, and career workshops specifically tailored for business students.

Employment statistics & salary expectations:
UOW graduates enjoy high employment rates soon after completing their degree, often securing roles in leading companies with excellent opportunities for career growth and progression.

University–industry partnerships:
The program benefits from strong collaborations with both local and global businesses, giving students valuable opportunities for internships, real-world projects, and hands-on experience with industry leaders.

Professional recognition & accreditation:
The Bachelor of Business is designed in line with professional standards across accounting, management, and marketing, helping graduates meet eligibility for key industry certifications.

Graduate outcomes:
Alumni go on to hold leadership roles, launch entrepreneurial ventures, and take on specialist positions, demonstrating the degree’s versatility and value across a wide range of sectors.

Further academic progression:
Students can continue their studies through Honours programs, postgraduate business degrees, or specialized master’s pathways, further enhancing career prospects and opening doors to senior management, consultancy, or research-focused roles.