1. University of Wollongong
  2. Program
  3. Bachelors
  4. Bachelor of Business Analytics

Bachelor of Business Analytics

3 Years On Campus Bachelors Program

University of Wollongong

Program Overview

The Bachelor of Business Analytics at UOW integrates core principles of business with essential data science skills, enabling graduates to leverage data in strategic decision-making. Students explore key disciplines including SQL, business intelligence, data security, marketing analytics, finance, and economics. This career-focused program includes both an industry internship and a capstone project, with students eligible for up to four subjects’ credit towards a UOW Business Master’s degree. The program is housed within UOW’s AACSB-accredited Business School, placing it in the top 6% of business schools globally.

  • Combines business knowledge with computer science and analytics skills

  • Internship and final-year capstone project for hands-on learning

  • Offered through an AACSB-accredited Business School

​Course Overview:

  • Core Subjects Include: Accounting for Decision Making, Principles Of Responsible Business, Economic Essentials for Business, Introductory Principles of Finance, Marketing Principles, Statistics for Business, Fundamental Programming with Python, Applied Project Management and Decision-Making
  • Capstone Business Analytics Industry Project
  • Electives available

Experiential Learning (Research, Projects, Internships etc.)

  • Industry internship providing professional experience

  • Capstone project solving real-world business analytics problems

  • Embedded use of tools like Excel, SQL, R, and data visualisation platforms

  • Access to UOW’s CareerSmart platform and employability workshops

  • Pathway to Master’s degrees with up to 4 subjects credited

Progression & Future Opportunities

  • Eligible for credit transfer into selected UOW Master’s programs

  • Strong demand for analytics roles across finance, marketing, logistics, and consulting

  • Access to career services, internship support, and networking events

  • Preparation for future roles in data-driven decision-making and digital transformation

Program Key Stats

$108144

Mar Intake : 9th DecJuly Intake : 5th May


Eligibility Criteria

BCC
3.0 - 3.3
26
70 - 75

1200
6.0
79

Additional Information & Requirements

Career Options

  • Data Analyst
  • Business Analyst
  • Marketing Analyst
  • Operations Analyst
  • Financial Analyst
  • Data Consultant
  • BI Developer
  • Risk Analyst
  • Data Visualisation Specialist
  • Analytics Strategist

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